Today's Editorial Q&A is the last installment in our Q&A series. If you don't see an answer to your question, feel free to contact us!
We need copy written in a specific voice/style. Can Cennos do that?
Absolutely. At Cennos, we hire professional writers who are skilled in creating or maintaining the voice and style you want. We strive to fulfill the goals of each individual client and are fully capable of maintaining your voice. We view copy creation as a challenge and as each writer brings a view-point, our editor does a great job of matching writers to clients and providing all the training and feedback necessary to ensure that the needs and requests of the client are met for each and every SKU.
How are writers chosen/hired?
We’re fairly particular about our writers. While no one is going to win a Pulitzer here, we demand a high level of written communication skills and we work hard to maintain a diverse team. Every writer needs to meet our high standards for quality and be exceptionally efficient. With these skills at the forefront, and ample training, we’re able to maintain a stable of writers who can create interesting, engaging copy that meets the SEO and style demands of each individual client. The writing team is overseen by a managing writer and editor to ensure that each writer meets our standards and those of our clients.
Does every writer work for every client?
Absolutely not. We want our writers to become familiar with a select number of clients so that they’re really able to dive into the requirements and style presented to them. Most of our writers specialize in two to three clients and have become experts in the requirements of just those clients. In an effort to foster a true partnership, we encourage feedback from both clients and writers to create the strongest, best copy possible. Our managing editor plays a strong role in matching writers to clients and ensuring that the lines of communication between clients and writer are clear and open at all times. Our goal is to offer our best to our clients, and we go the extra mile to ensure that our writers are well-versed in the needs of whomever they’re writing for.
How do your writers maintain creativity?
Creativity is a funny thing and every writer is a little bit different in how they stay fresh. We look for writers with a diverse set of interests outside of work and find that encouraging a life away from work is critical in maintaining creativity. One thing Cennos does is offer some variety to our writers: by creating a set-up where each writer is well-trained in the requirements of more than one client, we ensure that copy stays fresh and inspired.
How does Cennos ensure that copy isn’t redundant or repetitive?
A strong editor is a must here. Having a single editor allows Cennos to learn the tendencies of each writer and to ensure that copy never becomes stale or monotonous. We strive for quality copy with every single assignment and our editor and writers work in tandem to ensure that our copy not only meets the needs of our clients, but is fresh and engaging, as well. We challenge our writers to always be improving and to always be reading and learning. Doing this helps keep the team interesting in their work and in always doing better than they did yesterday.
Today we give you the second of three Q&As with the Cennos team, this time Product Services. If you have a question you don't see here, feel free to contact us!
Tell me about the people Cennos hires in Vietnam? Are they fluent in English?
Every single member of our team in Vietnam are college graduates and all are fluent—reading and writing—in English. We recently surveyed our team and found 30% graduated with an English major, 50% with a business marketing major, and 20% with other majors. Before we even interview, candidates are assessed for English reading and writing comprehension, Microsoft Office skills, and internet search skills to ensure that they can meet the needs of our clients.
What hurdles does the time difference between in the US and Vietnam present? How do you work around the time difference?
The 12 to 15-hour time difference is a reality, but it really isn’t a hurdle at all. We prefer to think of it as a benefit as the end of the day in California is the beginning of the day in Vietnam. We’re able to accumulate files all day here in the States, and then as you go home, work in Vietnam is beginning. By the time you arrive to your desk the following morning, work is complete.
We have products that need data, imaging, and copy services—can Cennos do everything we need?
Yes to all three. Data entry services are our primary focus, and we do everything: product listing, categorization, attributing, imaging, and copy. Our team in Vietnam offers data entry services customized to our clients and our imaging team is able to provide all types of services, including silo’ing, room scenes, resizing, cropping, and background adjustments. Additionally, Cennos has cultivated a US-based copy team of dedicated writers who specialize in writing unique product descriptions with SEO keyword incorporation and romance copy as required by each client.
How does Cennos work to foster a partnership with each client?
Everything we do at Cennos is designed to create a partnership and we view every client as a partner from the very beginning. We learn your requirements—process, training, specifications—and replicate. We set benchmarks and project metrics with clients on a weekly basis to ensure that we’re always improving and always meeting your needs. We adapt with you as your business needs change and grow. Cennos truly takes a partnership view as we know, the better we do for our clients, the better we’ll do with our clients. We view ourselves as an extension of your organization. Our clients reflect that and have remarked that we’re “their team” in Vietnam—viewing Cennos as an extension of their organization.
This week we have the first of a series of three Q&As with the Cennos team. If you have questions that aren’t addressed here, feel free to contact us! Today, we start with Business Services.
We’d like to scale our ecommerce business and really grow. How can Cennos help?
There are 3 major ways we can help you grow—Scalability, Process Control, and Cost Savings. First, scalability: Cennos has the extensive manpower you need to grow. With no need to recruit and staff in-house, you’re able scale up faster and at lower cost. Second, process control: You know your business best and we work hard to learn and replicate your processes. Cennos is devoted to a strong focus on process and quality control to ensure you get the results you need. We excel at replicating client processes quickly. Three, cost savings: Ultimately, outsourcing saves your business money. You leverage our workforce and save money by not having to provide infrastructure, management, and personnel to complete the tasks you require.
What are the primary benefits of outsourcing with Cennos?
The benefits are many, but let me outline a few. Reduced management burden – with Cennos, you get team leaders, project managers, and a client relations liaison – plus all the data entry staff you need. There’s no need to hire all these people yourself and to provide infrastructure and benefits. You increase ramp up and scalability—with Cennos you can easily, seamlessly go from 1 data entry specialist to dozens in a very short amount of time. If you’re creating an in-house team, this kind of scalability just isn’t possible in less than a few weeks. And finally, outsourcing with Cennos is going to reduce cost by eliminating the bulk of the management burden.
Does Cennos offer a single contact point for each client?
Absolutely. This is just one of the ways that we work to create a true partnership relationship. You’ll have a dedicated project manager who’ll be there for initial project requirements, training, weekly update calls, and ongoing training. Your client liaison manager is based in California, so there’s no need to worry about issues with the time difference or language barriers. In addition, our copy team is all US-based, making it easy to loop them into your meetings and trainings should that be beneficial.
We’re particular about how information is presented on our ecommerce site, can Cennos adapt to our needs?
Yes, Cennos is built to be very flexible. You know your business better than anyone. We simply replicate your processes and then create benchmarks and metrics for improvement. We’re always open to feedback—in fact, we consider it a critical piece of the puzzle as it allows us to more precisely meet your needs. We know that in order for us to be successful, each and every client needs to be successful first.
I need data entry services but I’m not selling anything. Can Cennos help me?
At our core, Cennos is a data entry company. We’d need to have more information about what your specific needs are and whether they match up with our expertise, which is largely focused on ecommerce.
How difficult is it to get started with Cennos?
It really isn’t difficult at all and we pride ourselves on making the process as seamless as possible for our clients. We start with an initial training call with your California-based client liaison to learn all the client requirements and processes. We’ll ask you for a sample project around which to base training and collect feedback. The project is executed by our data team and returned to the client for feedback so that we can refine our processes to replicate yours. QA happens at various levels, including with your liaison, to ensure strict adherence to your requirements. Once processes have been fully implemented, Cennos works with you to set goals, metrics, and benchmarks to work toward. We send daily, weekly and monthly reports so there’s plenty of transparency, as well.