It’s time again to revisit the various and sundry “tips and tricks” feature that serves up a reminder on how to make your online store work for you. Search engines are littered with hints from analysts, fellow ecommerce vendors, and influencers alike, all poised to help you kickstart or continue to grow your business. Peruse every hint you’re given; choose the ones that may fluidly be put into practice.
Just think! At some point you may be in a position to hand out advice. Until then, embrace the lessons learned by those whose trails were blazed before you, and those who have kept close watch on the booming commercial phenomenon of internet sales.
Here are four useful tips, in no particular order:
Creating a strong social media presence has never been easier or more effective.
More and more people are flocking to various social media platforms to connect and share with loved ones. Whether it’s scrolling through a Facebook group or sharing the perfect vacation selfie on Instagram, it’s hard to imagine a world without social media at the forefront.
With billions of users who spend, on average, three hours a day on social media, businesses have a stronger opportunity than ever to target their message to those who are eager to hear it. But with social media trends constantly changing, and so many different marketing options out there, staying on top of the most effective strategies and putting them into practice can be a full time job in and of itself.
Who has time for that when you have a business to run?
Luckily, there are a wide variety of wonderful tools that take the guesswork out of social media marketing while saving precious time. And who doesn’t need more of that?
Let’s look at a few important strategies for any business to thrive, and the social media marketing tools that can help do just that.
Best for Lead Generation - Audiense
Audiense offers a convenient array of tools to help you not only identify your audience, but to zero in on smaller segments within that audience to target your message accordingly. It gives you insights into their personalities and buying habits to help you communicate more effectively. And it provides reports and data to back it all up, making customer engagement a breeze.
Best for Analytics - Facebook Analytics
Facebook continues to dominate as the leading social media platform. Over two-thirds of American adults reported using it in 2019. When it comes to marketing, Facebook Analytics gives you all the tools and statistics you need to analyze what works and what doesn’t. It offers in-depth reporting on the customer process from beginning to end, showing you when, where, and how people are interacting with your content.
Best for Content Creation - Tagboard
Tagboard allows you to search for topics, keywords, and hashtags so you can see what’s trending and what your audience is paying attention to. You can use that information to share popular stories or create fresh, new content based on the things your customers care about. Focusing on what people are actually reading about, rather than just guessing, will help keep your business relevant and get your content more views, likes, and shares.
Best for Chatbots - MobileMonkey
Chatbots help deliver a smooth customer experience by interacting and answering their questions in real-time. MobileMonkey is a free service that makes it easy to set up a chatbot and talk to your customers on messaging apps they’re already using, like SMS and Facebook messenger. To make things even simpler, it allows you to type out your chat content once, then use it across different platforms.
Best for Graphics - Canva
You don’t need to be a professional web designer to create eye-catching graphics that will draw attention to your brand. With an attractive array of pre-made layouts to choose from, Canva makes it easy to do just that. From logos to flyers to educational infographics, there’s an option to help every part of your marketing campaign stand out. And with both free and paid services, they make it accessible for every budget.