Note to ecommerce vendors: It’s never been a more exciting time to sell things.
As new and riveting internet-based platforms emerge to make the process easier, faster, and more fruitful, there’s one that’s been around a long time and is still arguably the backbone of any business.
Email. Email marketing morphs a tool invented for personal conversations into a dynamic, effective platform for pitching products and services to would-be customers who may or may not know of you. Email happens to be the most widely used of all modern communications channels. Estimates say 99 percent of all consumers check theirs on a daily basis.
And perhaps it’s a better choice than other advertising-related vehicles for the simple reason that people read their emails with a different expectation than they have when they browse social media, or even watch television. Advertising that interrupts play time is probably less palatable than direct messaging sent to an account people read knowing they are there to receive messaging.
If you’ve prioritized your marketing and outreach through social media channels, there’s nothing wrong with that. Just consider the new benefits of an old standby that won’t steer you wrong.
Start With a Plan
Forming an email marketing strategy is pretty simple and straightforward, but there are must-do’s and must-not-do’s to keep in mind.
Start with the most obvious, and develop a targeted customer list. Generating leads is easier with the development of tools like Monster Leads, which integrates marketing functions by collecting, sorting, and storing sales leads. A service like this allows you to revisit the email marketing function without having to restructure and search for new targets.
Before you stress over being “that guy” sending a ton of unwanted mail, relax. Even if one-quarter of your messages are opened, that’s a significant reach. Another way to test the waters for oversaturation is to select a sub-group of customers you feel good about, and set them up for more frequent sends, while limiting the rest of the list to occasional messaging.
Once you have a target audience, think creatively by envisioning what you might respond to favorably. Develop eye-catching graphics that are easy to read and understand. Refine your wording to be brief, engaging, and (most importantly) urgent enough to prompt consideration.
Win in Sin City – the Las Vegas Summer Market
What happens in Vegas stays in Vegas – unless you’re lucky enough to snag a spectacular new inventory product or product line.
In case the Las Vegas Summer Market has not crossed your radar screen, you’ll want to get up to speed. This annual event kicks off its 2019 shindig from July 28 through Aug. 1 with a better-than-ever list of exhibitors selling home goods you may want to consider for your inventory.
Ecommerce merchants and others gather for the extravaganza featuring up to 50,000 visitors perusing exhibits from more than 500 exhibitors. The Market is the largest of its kind on the West Coast. It’s a social, commercial, and educational experience you won’t want to miss.
If you sell home furnishings and décor, you’re well aware that the competition is mind-bending. There is no shortage of product offerings, and choosing from among them can be daunting. Why not treat yourself to a weekend in one of the country’s most prolific cities for everything fun?
The Summer Market features more than 4,300 brands and lines of stellar home goods in a wide array of price ranges. More than 500 unique temporary exhibitors will entice with unique offerings. Visualizing, touching, and trying out goods that represent your brand as a seller will build confidence in your inventory and make you more knowledgeable on how to meet customer needs.