Let's Talk about Web Accessibility

Beginning next week, we’re rolling out a multi-part series focusing on accessibility in social media and ecommerce.

Before we dive into some platform-specific issues and ideas, let’s talk a little bit about what is legally required. On social media? There really isn’t a requirement that your content be accessible. (Though we think it ought to be.)

But there are some requirements and guidelines for your website. According to the ADA and subsequent court findings, your website is required to be accessible to those with disabilities. And it makes good business sense – the easier your site is to use, the more likely you are to make a sale.

While there are no comprehensive federal regulations in terms of website accessibility, there is a great guideline – Web Content Accessibility Guidelines (WCAG) 2.1 – and we think it's where you should start. Chances are high that if the federal government does come out with legislation or regulation, it's going to look like this.

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