Millennials are impossible to ignore. Currently making up the biggest slice of the work force, this group of 18- to 34-year olds has an estimated $1 trillion+ in annual buying power.
So how do you effectively target this powerful consumer group? We’ve compiled eight crucial things to keep in mind when marketing to Millennials.
Style 101: Beyond the Red Solo Cup
If entertaining at home is something you’re passionate about, I suggest considering upgrading your home’s barware. For your next dinner party, get-together, or Sunday enjoying football on the couch, an impressive collection of items used to create and serve your guests their adult beverages will completely alter the environment and the experience that your home has to offer.
In the ever-growing ecommerce market, how do you reach your target audience? Cracking just how your ecommerce brand can stand out in a seemingly saturated market may seem like a daunting task. But more and more, companies managing to sprint ahead of the herd are embracing the power of user-generated content.
User-generated content, or UGC, is unpaid, original content from real users of a product or brand. UGC can exist in many formats, i.e. photos, blog testimonials, social media posts (Facebook statuses, tweets, Instagram photos, Snapchat stories, etc.), or website/social media comments.
Why should you utilize user-generated content? Let us break it down.
Imagine you run an up-and-coming sporting apparel store on the fringes of a small city’s commercial district. Your customer traffic is good, thanks to hard work and smart merchandising. And on a slow day, when you see someone eying a product closely before ultimately putting it down and leaving the store, your first thought is “I wish I could run after her and entice her with a better sales pitch.