There’s good news and not-always-good news about your foray into online retailing.
The good news is that exposure to an almost endless array of customers is enthralling, and so much more lucrative than the conventional form of selling from brick-and-mortar business locations.
The rest? You’re swimming in a crowded ocean, so you need to find a way to be every bit as accessible and user-friendly as you can be.
Did you put a ton of effort into creating the website of your dreams? Congratulations. That’s the first important step. But here’s a suggestion you may or may not want to hear: It may not serve you well.
You’re wed to the design of your site because, well—it’s yours. And because you know it reflects your brand. But you could be too personally invested; it might not present to customers the way you think it will. Ask yourself some questions.