Strict business decisions often result from employing an either/or strategy. Either you will build a storefront location and sell online, or you won’t. Either you will accept returns or you won’t.
But when it comes to advertising online, consider an alternative here and ponder the wisdom of both. When ecommerce merchants decide where to direct their ad dollars, they tend to study their options and choose one of the top two sales platforms. Facebook and GoogleAds, behemoths in marketing, searching, and advertising combined, offer similar yet slightly different approaches. Regardless of your favored business model, there is no hard and fast rule requiring you to pick one over the other.
Search marketing firm WordStream has studied the relative efficacy of both platforms, showing the strengths and weaknesses of each. Recently it has reached the conclusion that using both in combination is your best bet.
Whether you’ve been doing business online for 5 years or 5 minutes, you’ve probably utilized some form of content marketing to reach potential customers. It’s all the rage these days, and it’s easy to see why.
After all, a consistent output of quality content has immense potential. It has the power to grab prospects’ attention, gain their trust, and elevate you as an authority in your niche - which, if you’re doing it right, leads to increased sales, a loyal customer base, and more money in your pocket. (Cha-ching!)
Perhaps you’ve focused on social media; on likes and shares and building a community to promote your brand. Or perhaps you’ve found your efforts better spent on growing your list and creating killer email sequences to get people clicking and buying. Maybe you’ve found success in blogging, in reaching people through original, thought-provoking written content. Or, if you’re like most business owners, it’s likely a combination of all of the above.
Style Spotlight: Dream Kitchen
3 Reasons to Update a Kitchen with an Island Solution
Often called the heart of the home, the kitchen is where family gathers and memories are made. Holiday baking and Sunday dinners are nostalgic recollections that many people recall fondly. Many a memory begins with laughter at the thought of the crowded kitchen, overflowing with people and love.
Sometimes… too crowded and too overflowing.
There are usually two choices when that happens: renovate or update. In a 2017 Home Renovation Survey, EmpireToday found that the most renovated room at 54% was the kitchen.
More and more, people are choosing to start with an update. It’s less expensive. It’s also a great way to solve an immediate need while setting the stage for a bigger project.
There are several big reasons for wanting a change. A little paint to freshen up a tired kitchen and an island or cart can be the answers that meets those needs.
The three top reasons for updating a kitchen with a cart or island are:
Last year, many SEO experts looked at the upcoming changes to Google’s method of ranking websites.
The most notable trends were:
Let’s explore what each trend means as well as 10 ways to boost your SEO strategy.
Responsive Sites Aren’t Mobile-First
Mobile-First Indexing is Google’s answer to one of the biggest substantial swings in recent consumer behavior.
In 2018, 57% of all traffic is from mobile devices. Ranking will now focus on mobile sites not desktop sites. It’s not enough to have a smartphone and tablet friendly responsive site. It’s now essential to be mobile-first for better ranking.
Maintaining SEO, or search engine optimization, during a website redesign is tricky to handle. Search engines are constantly scouring the web for updates to content, making it important to manage changes and stay relevant.
Usually during a website redesign, code and pages are altered. This makes it vital to properly handle the updates to your website so SEO and growth are not affected negatively.
Let’s take a look at 6 quick tips you can use to stay on top of your SEO while undergoing a redesign.
1.Create a URL Backup
A lot of the changes that are made during a redesign affect your website’s URL re-structure. With all of the work you’ve already put into SEO, don’t risk losing your standing: The URL structure of your website can be easily downloaded through plugins, such as the updated sitemap on the Yoast SEO plugin. This creates a backup, just in case there is an issue with the new changes.
2.Use a Temporary URL
Under the same premise as the first tip, completing your redesign on your existing website can cause problems. The best way to avoid visitor and other potential issues is to set up a copy of your site under a temporary URL.
Doing this also allows you to check the status of your current website and make sure that it is fully optimized – you can review broken links, features, and update your CSS.
Once the redesign changes are complete, you can switch the domain or update your website with your new changes.