By now Google is a household name to virtually everyone who uses the Internet. The 20-year-old tech company earned its claim to fame by surpassing early competitors in the search engine sector, and since then has expanded into a vast reach that touches on just about every function of the World Wide Web.
Its focus on commerce has been wildly beneficial for its own sake, and also for vendors hoping to leverage the power and reach of the web. What makes this colorful Silicon Valley giant so enticing, however, is its ability to seamlessly tie together the consumer shopping experience with the vendor marketing experience.
Enter Google’s AdWords, an online path for businesses of all types to quickly display advertising copy that grabs at targeted audiences and offers visibility that’s budget-friendly. It’s a win-win.
But how does this strategy play out for e-commerce merchants as opposed to brick-and-mortars? Good news: there’s really no difference.
You know what they say: the grass is always greener on the other side. And living in the bustling big city, this is quite literally true in my case. When you’re at the epicenter of entertainment, you often long to retreat to the serene simplicity of nature. (The fresh pine scent! The awe-striking, picturesque views!) That’s likely why I’ve recently become quite enamored with the rustic aesthetic. The idea of turning a room in my home into my own personal woodland hideaway—filling it with tree trunk-shaped stools and warmly finished, wood crafted tables—is a frequent daydream of mine