One reason newbies might let items sit in your virtual cart? Reluctance to sign up for an account. We all know building an identified account roster is a win-win for both sellers and consumers, with easy options for a quick checkout, and the ability to target promotions. But not everyone is eager to divulge tracked info including email address, phone number, or even a name, to a vendor that they don’t know well. The answer is to provide a seamless guest checkout system. Offer clear opt-in choices to be “remembered” by your site even in the absence of a formal sign-up. A subtle trick like that can work wonders for skeptical buyers.
Here are other ways to turn abandoned shopping carts into sales:
Photo by James Watson on Unsplash
How to Handle Abandoned Carts that Don’t Result in Sales (plus 3 Helpful Tools)
Welcome back to the How to Handle Abandoned Carts that Don’t Result in Sales series. In part I of the series, we discussed the following:
Implementing the advice from the last blog can help you create an outreach plan at the precise timing. But what if you can automate some of the process while saving sales at the same time?
Now, we’ll discuss tools that can help you automate abandoned cart problems and regain sales.
1. Optin Monster
Optin Monster is a popular pick as a cart abandonment saver tool. It uses advanced page-level targeting to track the behavior of your visitors.
From there, Optin Monster will provide your customers with irresistible offers. This tool also comes with attractive and beautifully designed templates which are entirely customizable. Some of the approaches that Optin Monster includes countdown timers, floating bars, and geotargeting.
2. BigCommerce Cart Abandonment SoftwareWant to send automated emails for abandoned cart users? BigCommerce Cart Abandonment Software implements this approach.
It works like this: a customer adds an item to a cart. They close out of the browser or leave without purchasing.
From there, BigCommerce Cart Abandonment Software will send an email to your customer and remind them to come back.
You even have an option to add a coupon for extra enticement. Keep in mind that one of the reasons people abandon carts is unexpected (or high) shipping costs. An automated email with a coupon for free shipping can sweeten the deal.
3. Chatra Live Chat + Cart SaverHow about a pop-up chat box in real time when a customer abandons their cart? That’s what Chatra Live Chat + Cart Saver is all about.
This is a powerful plugin for engaging visitors. An interesting advantage is that you can see what customers are typing before they hit the send button. It’s almost like reading their mind!
How can you take advantage of undecided shoppers with live chat, including Chatra and similar services? Several approaches include:
Implementing an automated process for abandonment carts can be a game changer for saving sales. Keep an open mind in terms of which approach works best for your business. You may begin with one idea or automated tool and then switch to another, tweaking to get your desired results.
Understanding your customers and their behavior can assist with scoring more sales while increasing buyer confidence. Meanwhile, these 3 automated tools can help you save time while overcoming abandoned cart obstacles.
Who doesn’t remember the first purchase made from your ecommerce business? It was likely a high point, and not to be forgotten. No matter how many subsequent transactions you’ve processed, you’re always hoping for a way to hook in a stream of consistent repeaters. Right?
So here’s a way: set up a subscription service.
Increasingly, larger e-tailers have gone to a model that arranges automatic shipments of products commonly replenish, such as shampoo, vitamins, and food. The ability to build this into an ordering system is extraordinary; it mirrors the way non-profits solicit a reliable stream of donations by the month or quarter. Dropping the price at a level you choose offers incentive for dedicated shoppers, and may be a great offset to the fairly good potential of repeat business.
The big players in subscription services tend to be niche products. Home delivery entities such as Blue Apron, Dollar Shave Club, and Itsy are singularly focused on a single product line. But there is no reason it can’t apply to particular products in a larger inventory.
Aside from replenishment, the curation model is another way to land future business. Delivering a curated collection of items, usually within a specific product category, forms a perma-relationship by offering discounts on collection items that endure and increase as the customer stays on board.