Optimizing for voice searches is a great new strategy
Let’s face it: Gen-Xers are masters at pounding out text, rapidly, on the tiniest of device keyboards. The rest of us stumble through frustrating errors, many of which launch hilarious misfires thanks to autocorrect. But there’s nothing silly about understanding that voice control will continue to permeate the computer use experience for all groups.
The mercurial rise of digital voice assistants on smartphones and—most recently, lovely Alexa from Amazon—is a good indicator that we’re moving into an era that is at least partly keystroke free. And why not? It’s quick, convenient, and increasingly accurate. What merchants are discovering is that it can also be profitable.
Think it’s a longshot? Fasten your seatbelt. OC&C Strategy Consultants recorded a month of sales rates for 2,000 Amazon-posted products, and found that voice-powered devices and products totaled $1.8 billion in domestic retail revenues in the year 2017. They predict that number will increase to $40 billion by 2022.
Big players such as Amazon, Google, Microsoft, and Apple have jumped ahead of the game to integrate voice searching on their platforms. The most searched brands are ranked at the top for voice searches. Maintaining a presence on these seller sites, in conjunction with optimized voice search strategies, will put you far ahead of the game.