Particles is going on a little vacation in celebration of the winter holidays.
We wish you a wonderfully peaceful holiday season, and hope that you'll join us when we return with a brand new post on January 4th, 2018!
Happy New Business Year
If you think the pace for technological change is mercurial, you are absolutely correct. With the digital platform came a seemingly endless array of possibilities to make things bitter, better, and more voluminous.
If you run a business that is centered around the internet, your need to keep up with these changes can’t be overstated. One of the most distinctive will be a need to confront a change in the way people access the internet. Mobile devices are quickly topping desktop and laptop computers as the consumers’ go-to media, so it stands to reason that 2018 will see a significant transformation. If Google moves on this and makes 2018 the year of the mobile-first index, you won’t want to be behind the 8-ball. Keyboards rank far differently when it comes to mobile versus desktop content, and showing up in searches may require you to update your SEO strategy.
Many SEO experts foresee a move toward “dense content,” or a reduction in volume that still manages to preserve the information you want out there. This is consumer-driven; if potential customers are tired of wading through scads of overused copy, you may just lose a sale.
How a popular ecommerce tool just became more useful
Late last summer, Google rolled out a new feature in its impressive AdWords offering, and we think it’s worth a mention. It’s called a “search card,” and before we expand, let’s start with a primer on AdWords.
Anyone using AdWords is familiar with its one-stop shop concept for vendors who may be too low-volume to invest in a major commerce infrastructure just yet. It provides an auction-based method of pushing your products up the chain of search results that appear when potential customers go looking for what you’re selling. Ordered search results can be gold, or they can render your hopes moot, depending on where you place when all is said and done.
AdWords provides a path to zeroing in on the way your products are searched for, and how to improve your chances of showing up as a hit. Its individual variables are known as “cards” that categorize different functions relevant to a keyword search strategy. With the addition of search cards, you now have a pretty reliable method of refining your keyword tags in a manner that will bring better results from those potential customers you just know are aching for your goods.