Your ecommerce social media arsenal simply isn’t complete without a strong presence on Instagram. Drawing a diverse audience that stretches from Boomers to those not quite ready for a driver’s license, Instagram is a powerful tool in your social media portfolio.
But you know this. And you’re there. You’re already making the most of your Instagram, right? Maybe. But there’s a good chance there are features you’re missing. Features that could boost your scope and help you reach more of your target audience.
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Does this compute? When a desk becomes a fashionable décor accent
With mobile phones pushing landlines aside, and the art of handwriting becoming all but antiquated, it’s time to confront this very basic fact: it’s a digital world. Consumer research entities report an exploding number of computer devices per American household, meaning we are moving quickly toward a fully electronic sphere. How does this work in to home décor? Easily. Designers are finding new and creative ways to accommodate electrical devices and computers into the fold of basic home furnishings. The obvious first step is surfaces that make room for laptop or desktop configurations. Not exactly a new thing, yet one that improves with every redesign. For those who cringe at the idea of an office theme permeating fashionable living spaces, don’t fret. There are plenty of desks that are designed to look more like a console table, and have stealth attributes making computing easy. Dinner is served. And deciding what it’s served on may prove more difficult than settling on the meal itself.
There have never been more dinnerware options. High-end serving plate not for you? You’re in luck. How about serving your lemon baked cod atop a rainbow fish platter or nestling your freshly basked gingerbread cookies in the comforting arms of the North Pole’s own Santa Claus instead? As I recently perused a friend’s wedding registry I was surprised to find a set of vibrant, multicolor dishes and bowls requested in place of formal china. The set was chic and high-quality, but quite a deviation from the iconic crisp, porcelain china of registries past. Where is the silver gravy boast? The crystal drinkware? I began to wonder: has formal china become passé? Visuals are extraordinarily important to marketing. Through passive and active looking, consumers are exposed—during every part of their day—to ads from giant billboards on the street, to targeted ads on social media platforms like Facebook. There are many differing approaches to executing attention-grabbing ads that initiate action from their targets, and there is an array of choices when it comes to image editing software and applications.
Adobe’s Photoshop became so ubiquitous that people started using it effortlessly in conversation, commenting on an image looking, “So Photoshopped.” However, there are many other great photo editing applications that are less expensive and less complex to suit photo-editors at all levels. There’s no fitting room to detour into while shopping online. Most sites allow shoppers to place items in a “cart” before proceeding to checkout, but there’s no mirror to help ensure that jeans or shoes are going to fit in a flattering way.
For the convenience of browsing the seemingly endless online marketplace from their couches at home, Internet shoppers have surrendered the convenience of being able to try something on before purchasing it. Image quality is what consumers rely on to fall in love with an item that isn’t tangible for them until their credit card has been processed, and they’ve waited for it to arrive at their door. |
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