There’s no fitting room to detour into while shopping online. Most sites allow shoppers to place items in a “cart” before proceeding to checkout, but there’s no mirror to help ensure that jeans or shoes are going to fit in a flattering way.
For the convenience of browsing the seemingly endless online marketplace from their couches at home, Internet shoppers have surrendered the convenience of being able to try something on before purchasing it. Image quality is what consumers rely on to fall in love with an item that isn’t tangible for them until their credit card has been processed, and they’ve waited for it to arrive at their door.
As the quality of the cameras on our phones continue to hover at or above the quality of some of the expensive cameras on the market, it has become easier than ever to make things look amazing online. It no longer requires massive budgets to showcase the detail and quality of products in your online store.
Browsing and ordering items through smart phones is increasingly becoming the norm for the average consumer, hence it has become more and more acceptable to create entire ad campaigns through the lens of the same phones used to shop. Image quality, then, must be perfectly utilized to create an accurate sense of the items online. Furniture sites use renderings of living rooms to place a couch in a modern space to help their customers, just as any clothing company will place their clothes on attractive models, and show off all of it’s features from multiple angles.
For an extensive look at how photography is being utilized in the online marketplace, check out this recent feature from Big Commerce.
Have favorite tips and tricks? Tell us about them in the comments.
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