Get ready for another significant development in the world of ecommerce. In what may be an inevitable move across platforms and functions, a marriage between social media apps and online retailing is taking shape.

You’re already familiar with the dominant entity Amazon, a pioneer in harnessing the Internet’s reach and turning it into a multi-billion dollar business that involves re-selling, and only re-selling. Since its 1994 start as primarily a bookseller, it has reached the epicenter of mass global selling. It is the Walmart of ecommerce.
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And now it sports a tentacle aimed at luring the busiest corner of the internet: social media.

How to ward off a painful demise
 
No one likes the “F” word in ecommerce or anywhere else. FAILURE is a daunting possibility for any new business, whether it operates in a storefront or on the World Wide Web.

Often obstacles are insurmountable, but not always. If you’re serious about pursuing a successful ecommerce entity, there are approaches you should take to prevent disappointment.
The most obvious goal in attracting customers to an online business is an attractive, clean, easy-to-navigate website. Do you have one? You should find out. Consider a test-marketing experiment by asking friends to show your site to their friends, and solicit feedback. Do they like what they see? Do they find it easy to navigate?
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Your site should be a signature showcase of your brand and personality. Even if your product offerings are diverse, you can shape a continuous theme by using introductory text —and of course, graphics — to carve out an unforgettable, compelling statement. 

Eventually every business hits that point in its growth cycle where dreams are taking shape and the future looks promising, but revenues have not yet reached an epic level. This is a time for reflection; to make an honest assessment of whether you’re investing everything you can in reaching established goals.

Ecommerce players are keenly aware of this. They are more likely to have a web-only presence and thus are lacking the tangible tools of a brick-and-mortar entity that can simply translate to a digital model.