A-Glamping We Will Go.
Ahhh, summer in the rugged outdoors. Communing with nature in all its primitive glory. Drifting off in an inch-thick sleeping bag over the sensual feel of rocks and crevices. Awakening to a sociable, affectionate mosquito poised to engage in a blood-swapping ritual. It’s such a glorious human experience.
For other people.
Me? I have a hard time leaving the 1200 TC sheets behind, and slumbering less than 24 inches off the floor. Give me my electric lamp, hairdryer, and a piece of wall art here and there, and I’ll go camping.
Sometimes I think the concept of “glamping” was invented for me, or at very least for people like me. It’s an ingenious way to get your fill of pristine Mother Earth while not wandering too far from the comforts of home. And increasingly, merchandisers have discovered this captive market. A thirst for not-really-camping-but-camping has led to some cool inventions, and this glamping tent is one I’ve spotted.
Look, I can’t afford this. And I don’t even know how much it costs. Let’s file it under “pipe dream” for now. But plenty of outfits produce less glamorous versions that are within reach, and they include noteworthy features such as plush floors, shelving, mobile electrical outlets, and other signs of civilization.
You don’t need to strut your Jeremiah Johnson creds to participate in an outdoor adventure. Fishing is the same fishing, whether you sleep in a worn-out bag or a swanky glamping tent. These are just a more contemporary way to mobilize the finer points of home living.
If you’ve spent time on social media and seen links to stories with any political content whatsoever, chances are you are familiar with the acronym “DRTC.” It’s short for “don’t read the comments,” and it’s a legitimate warning that reactions to the piece may be vicious. Avoiding that unnecessary aggravation is understandable, but here’s the thing: if you are in business to serve consumers and you count on new customers, you can’t afford to dodge feedback.
Some potential customers skip right over reviews. But not all. And if a terse, unfavorable review sounds legit, it can cripple either the sales of that item, or your business in general. We all know there are some who will not be satisfied regardless of what you sell or what you do, so take each review with a grain of salt unless it rings true or unless it is repeated by others.
We're going to do a little something different on the blog this week...
Something that popping up on our radar more and more is stolen content. This isn't specifically our wheelhouse, but Greg Secrist and Search Engine Journal did a really fantastic job summarizing and providing options to stop content theft.
So we're going to send you there to read more.
Is Your Content Stolen? Here's What You Can Do
A Google search turns up plenty of results on this topic - lots of them are worth the time and effort find and read.
One more resource we found useful -- there's a WikiHow that talks about prevention and some easy deterrence methods that we think are going to be useful.
Check it out here: WikiHow
Got a story to share or advice to pass along about protecting against and dealing with stolen content? We'd love to hear about in the comments.
We’ve all been there, right? Thinking we’ve crafted a great Facebook post only to see it linger, no comments, no reactions, no click-throughs. It’s not the best feeling, that’s for sure. And if you’re not getting results, it’s not very efficient—in terms of time or dollars.
So, what can we do to boost engagement on Facebook? Believe it or not, there are plenty of simple steps we can take to make sure our message is breaking through.