Minimizing the carbon footprint is not just a concept for automakers and energy producers. For average individuals, it’s also not limited to conserving water, recycling, and buying energy-efficient light fixtures. Going green is a trending strategy among merchants, influencers, and anyone who spends a significant amount of time and energy creating online content.
Today’s consumers are savvy about eco-friendliness, and often they will expect it from those with whom they do business. That includes ecommerce entities, and the ways you can make that happen may surprise you.
Just as coal-based fuels, water, and quality soils are not infinite, the availability of digital resources are limited; they take a toll on bandwidth, compromise delivery speed, and overall are a commodity to conserve. If your customers—especially the younger set—reflect a general trend, they will be most comfortable patronizing green-centric companies. They want to know that your desire to fill their needs may also translate to saving their future.
How do you make that happen? There are a number of ways.
Facebook Spawns the Video Star
Using video content to sell goods on social media.
The ever-expanding reach of Facebook as a town square for social interactions brings with it a prime opportunity to capture consumers, building a formidable customer base. Ecommerce merchants are learning more about its utility as they go along, both through personal dalliances in the social media realm and the due diligence required to stay afloat as an online seller.
Whether or not you are enamored of video ads on Facebook and other platforms, be aware that others are. It’s a fast-growing strategy for branding, which turns into carving out a niche clientele and – well – selling to them. It’s that simple. It’s the Ecommerce 101 concept of conversions, or turning lookie-loos into staunch customers.
What isn’t quite as cut and dried is the creative elements of this growing technology. Those who lag behind in internet usage will naturally need some hand-holding to strike out with the latest in ad and marketing efforts. Luckily there is no shortage of help to be had, expedited by a quick Google search.
But the nuts and bolts of video presentation as a medium for advertising are not altogether different from using simple photography. You need your content to be fresh, compelling, and relevant to the type of audience likely to warm up to your inventory.
Without a doubt, it’s a visual world. Sight is arguably the most profound sensory marker human beings enjoy, and much of our everyday activity revolves around visualization.
Double that for consumer choice. Making purchases online practically mandates a photo, even when the product is something generic and technological, and aesthetics are irrelevant. We all want to see what we’re getting.
Expand that to the psychology of consumerism. The best way to sell is to understand that for many people, you’re selling more than just a product. When the customer engages in a desire to acquire what you’re selling, they are shaping a narrative to work that product into their lives. They are personalizing the experience.
That’s where quality photography sneaks in. When possible, avoiding using only a manufacturer’s illustration as you provide visual illustrations. Obviously, high-volume resellers may have no choice, and that is perfectly fine. But if you’re building a niche business and your products are specialized, presenting an enticing visual image will connect buyers with them as part of the natural adherence to sensory perception.