In a pleasant turn of events, sophisticated consumers are no longer automatically averse to email solicitations. Perhaps the years have instilled patience and discretion, leaving them more open to opening an email even if it isn’t from a colleague, romantic interest, or their mom.
That said, there is a method of madness to employ when crafting a direct mail campaign strategy – or really, any form of communication between your business and a current or prospective customer. And it’s something few really think about.
Let’s start this with an illustration. When you open your email app and peruse the cascading list of incoming mails, what’s the first thing that catches your eye? Chances are it’s a sender address that is recognizable. This is where we start with productive, successful marketing.
A “sent from” name can be an automatic invitation to the trash bin. Consider this one:
It goes without saying that an email with this sender name isn’t exactly inviting. And truthfully, it’s more likely to come from a larger company with a robust list of email accounts linked to their domains. Even then, with the glut of spam out there, it’s not likely to be read.
Do you have a single email account linked to your domain name, with your actual name as the prefix? That’s not a winning strategy. Add a few more. Even dedicated customers may not react to an email coming from a name they don’t recognize.
The color king chooses classic blue as its color of the year
If there are fifty shades of gray, count on triple that for an old favorite: blue. Pantone gets this and, in typical fashion, is not afraid to lean on it for its 2020 “color of the year” designation.
The marquee source for go-to color advice, Pantone Color Institute™ supplies designers, graphic and print artists, and hobbyists with definitive hue-related tips and hints. Its licensed shades offer industry standard consistency as they create vivid, sublime, or subtle colors. For 2020, Pantone has selected classic blue as its annual designee.
And classic it is, as this version of blue is a compelling blend of rich and neutral, dark and medium; its utility in home interior design, clothing, and art is unlimited. Blue is making a comeback in the second decade of the 21st Century, and Pantone is celebrating in style. This is a win-win for designers of denim clothing, and an intriguing potential boost for designers of modern furnishings.
Among shades on the master list of Pantone blues that sing the blues are navy to royal, French to robin’s egg, and sky to Copen. Classic blue seems to be a happy medium with contemporary significance. Find it in bed linens, tapestries, furniture finishes, artwork, and even kitchen appliances. Blessed with versatility, it’s still a really gorgeous shade you’ll want to focus on and work with.
Seeing is believing
Consider this eye-catching paint job, courtesy of none other than classic blue:
Classic blue velvet offers a rich, romantic feel to this velvet upholstered chair:
And casual is as casual does, with this high-top sports shoe reaping the benefits of Pantone’s honored color:
What’s hot and what’s not? That never-ending question drives buying decisions of vendors everywhere, including ecommerce players eager to cash in on upcoming trends. With a new year kicking in, we’ve centered in on an extravaganza sure to fill your mind with a dizzying array of considerations: the Las Vegas Market Winter 2020 event.
Scheduled for January 26-30, 2020, this annual marquee fiesta offers a glimpse into the hottest, best-selling, and promising product lines in home goods. A special presentation by Las Vegas Design Center, it draws attention to LVDC, the Southwest’s premiere home furnishings and design resource. Las Vegas’ state-of-the-art campus of the World Market Center will host, bringing buyers and shoppers to more than 30 designer showrooms with more than 4,300 brands and lines and 500 unique temporary exhibitors just minutes from the infamous Las Vegas Strip.
Assisting your difficult perusal through product lines will be experts in home fashioning and design offering top-notch tutoring in trends, methods, business advice, and everything related to interior décor.
Discover the best of the West with exhibitors eager to show off their wares in a tempting venue where you can develop merchandising plans, solicit tips on price and quality, and just explore through a vast wilderness of home products.
As another year slips by, marking the end of a decade, it’s time to wax nostalgic about the evolution we witnessed in the ‘10s, and prepare for an even more energizing landscape for ecommerce in the ‘20s.
These aren’t the Roaring Twenties romanticized in history books and pop culture, but rather a digital form geared toward harnessing the avalanche of opportunity available through Internet channels. It’s not likely that anyone in the Flapper days foresaw social media – although they would have loved it – but embracing the festive, carefree demeanor of that era is not a bad way to approach your business pursuits as we say goodbye to yet another year and decade.
So what trend-setting developments are we likely to see come January? What ingenious tactics and offerings will pose tempting ways of boosting your business?
Let’s start with customer engagement. If your patrons love you, put them to good use by involving them in social media campaigns. Hashtags go a long way on Twitter and Instagram, so why not come up with a catchy phrase involving a product you sell or your business name, and let it fly?
#AtlanticTradersHolidaySale – that hashtag generates a discussion of your personal shopping space. Sound fun? Try it!
If you’re not up to speed on how to execute hashtag campaigns or even use them effectively, GoDaddy has a great tutorial.
Another way to work customers’ and potential customers’ personal lives into your web is to entice them with personal touches. Social media “customer care” demonstrates your interest in serving them in a way that matters. Put simply, it’s not sufficient to set up Facebook pages, Twitter feeds, and Instagram accounts. Reaching out to customers and being responsive to their input will get you places. Be sure to monitor and respond to ALL comments made to your Facebook posts. If someone has a complaint, apologize for their experience and offer to fix it. If someone gushes over your product or service, thank then back with equal enthusiasm.