With online buying now a way of life among millions of consumers, the temptation to jump in as a seller has never been stronger. Digital consumerism has joined virtually every aspect of living as a go-to venue thanks to the near-universal availability and usage of the internet.
It makes sense that those turning to cyberspace to find out about filling their needs will also be lured into filling them online. Ecommerce growth is an exponential reality in the third decade of the 21st Century, with increasing emphasis on services and goods no one would have imagined 20 years ago.
If you’re tossing around the idea of joining the expanding array of those who conduct commerce over the internet, but are afraid of being lost in a vast universe, there are some intriguing ideas to consider. Perhaps you struck out when first at bat, and are determined to build a sustainable online business. Here are some hot topics finding eager audiences there.
Picture This: Imagery Boosts Sales
If anything should be clear to new and not-so-new ecommerce merchants, it’s that there are no shortcuts in virtual selling. The wide swath of seemingly limitless buyers offered up by cyberspace is an automatic win for vendors who don’t have a physical presence or an unlimited ad budget, but that means the market is open to millions of others in the same situation.
An emphasis on actualizing goods to attract buyers is growing, and technology is keeping pace. Shoppers increasingly rely on digital devices for purchasing at a time when internet bandwidth is a competitive factor among cellular companies.
But this raises an issue among small-time sellers who aren’t up to speed on taking advantage. Hi-resolution photos, enticing videos, and other elements used to peddle products require effort. The goal is conversion.
Conversion is the process of attracting interested buyers andturning their interest into sales. It’s not a new concept in commerce, but in ecommerce, it’s that much more challenging. If you’re already in business, you have a functioning web site. A good start. But not enough.
Beginners and mid-level merchants should focus on the following areas if they want to play with the big kids. Mastering these will pay off through increased sales, and will build your skill set to a point where you may expand with more creativity through simple imaging.
A little Labor Day break...
As we took a break to celebrate Labor Day on September 7th, Particles is taking the week off.
We'll be back on September 17th.
Lost packages. Late packages. Packages lingering in an unknown location within a postal facility. Welcome to ecommerce in 2020.
At a time when a global pandemic shutting down in-person commerce all over the country and even the world, one might think this is a golden opportunity for merchants conducting business online. And it is. With one exception.
Logistical wrangling related to a shakeup at the United States Postal Service have intervened to present a full-scale nightmare scenario for consumers, direct mail marketers, and especially ecommerce vendors of all sizes hoping to get essential and non-essential goods to customers in a better-than-timely manner. In the early stages of the Covid-19 pandemic, delays were anticipated and experienced, but those leveled out as the USPS stepped up.
With the installation of a new Postmaster General in June, the directive is clear: cut costs and increase efficiency, even at the expense of a desperate public. The seismic shift has left analysts, public officials, and especially online shoppers scratching their heads. A provision in the US Constitution sets forth a postal service to be established and monitored by Congress. Its purpose back in the day was to transmit important correspondence from Point A to Point B at a time when planes, trains, and automobiles were more than a century away from reality.
After jockeying for the top spot as a favored shipping service, the USPS competed with UPS, DHL, and FedEx to curry favor. Enter ecommerce giant Amazon, the most prolific internet seller, and the picture changes with a contractual agreement. USPS is the most heavily used service for Amazon and other sellers of all sizes. Even its competitors use USPS for rural deliveries. Now its very future is in question.