If anything should be clear to new and not-so-new ecommerce merchants, it’s that there are no shortcuts in virtual selling. The wide swath of seemingly limitless buyers offered up by cyberspace is an automatic win for vendors who don’t have a physical presence or an unlimited ad budget, but that means the market is open to millions of others in the same situation.
An emphasis on actualizing goods to attract buyers is growing, and technology is keeping pace. Shoppers increasingly rely on digital devices for purchasing at a time when internet bandwidth is a competitive factor among cellular companies.
But this raises an issue among small-time sellers who aren’t up to speed on taking advantage. Hi-resolution photos, enticing videos, and other elements used to peddle products require effort. The goal is conversion.
Conversion is the process of attracting interested buyers andturning their interest into sales. It’s not a new concept in commerce, but in ecommerce, it’s that much more challenging. If you’re already in business, you have a functioning web site. A good start. But not enough.
Beginners and mid-level merchants should focus on the following areas if they want to play with the big kids. Mastering these will pay off through increased sales, and will build your skill set to a point where you may expand with more creativity through simple imaging.