Sustainability matters to people–particularly to Millennials. A Neilsen poll of over 30,000 people found that 66% of consumers– and 73% of Millennials– are willing to pay more to support companies who commit to sustainable, environmentally-friendly business practices. With Millennials set to overtake Boomers as the largest living generation in 2019, it’s crucial for businesses to pay attention to this growing trend.
In this day and age, it’s more important than ever for online stores to reduce their carbon footprint - not only to use as a selling point, but because it’s the right thing to do for our planet. And let’s face it. From gas-guzzling delivery trucks to layers of wasteful packaging, ecommerce isn’t exactly the most environmentally-friendly business model out there.
Going green may seem like a daunting task, especially if you’ve been in business for a while. The good news is that the more this trend catches on, the more opportunities there are for online stores to minimize their environmental impact. And this comes with the added bonus of gaining customers’ trust.
So, what are some easy steps your ecommerce business can take to become greener?