How to Handle Abandoned Carts that Don’t Result in Sales (plus 3 Helpful Tools)
Welcome back to the How to Handle Abandoned Carts that Don’t Result in Sales series. In part I of the series, we discussed the following:
Implementing the advice from the last blog can help you create an outreach plan at the precise timing. But what if you can automate some of the process while saving sales at the same time?
Now, we’ll discuss tools that can help you automate abandoned cart problems and regain sales.
1. Optin Monster
Optin Monster is a popular pick as a cart abandonment saver tool. It uses advanced page-level targeting to track the behavior of your visitors.
From there, Optin Monster will provide your customers with irresistible offers. This tool also comes with attractive and beautifully designed templates which are entirely customizable. Some of the approaches that Optin Monster includes countdown timers, floating bars, and geotargeting.
2. BigCommerce Cart Abandonment SoftwareWant to send automated emails for abandoned cart users? BigCommerce Cart Abandonment Software implements this approach.
It works like this: a customer adds an item to a cart. They close out of the browser or leave without purchasing.
From there, BigCommerce Cart Abandonment Software will send an email to your customer and remind them to come back.
You even have an option to add a coupon for extra enticement. Keep in mind that one of the reasons people abandon carts is unexpected (or high) shipping costs. An automated email with a coupon for free shipping can sweeten the deal.
3. Chatra Live Chat + Cart SaverHow about a pop-up chat box in real time when a customer abandons their cart? That’s what Chatra Live Chat + Cart Saver is all about.
This is a powerful plugin for engaging visitors. An interesting advantage is that you can see what customers are typing before they hit the send button. It’s almost like reading their mind!
How can you take advantage of undecided shoppers with live chat, including Chatra and similar services? Several approaches include:
Implementing an automated process for abandonment carts can be a game changer for saving sales. Keep an open mind in terms of which approach works best for your business. You may begin with one idea or automated tool and then switch to another, tweaking to get your desired results.
Understanding your customers and their behavior can assist with scoring more sales while increasing buyer confidence. Meanwhile, these 3 automated tools can help you save time while overcoming abandoned cart obstacles.
How to Handle Abandoned Carts that Don’t Result in Sales
As customers browse your products, it’s not uncommon to add products to cart without making a purchase. Unfortunately, the average abandoned cart rate is 72%, which can seriously take a bite out of your profits.
While frustrating, there are solutions to help this happen less often while having more successful transactions. In this two-part series, we’ll show you to handle abandoned cart situations that don’t result in sales.
Why Do Customers Abandon Carts?
Before we dive into effective strategies for handling abandoned carts, it helps to know why people abandon carts in the first place.
There are several common reasons:
The good news is that there are ways that you can reach out to abandoned cart customers and alleviate their concerns.
Reaching out to Abandoned Cart Customers: Time is of the Essence
There is a strategic process for reaching out to abandoned cart customers, especially if you want to do it effectively.
Timeliness is important when it comes to reaching out. You’ll want to act quickly, as the experience at your online store will be fresh in the customer’s mind.
Meanwhile, a timely outreach can help tap into the purchase mindset. A customer might still have the idea of an item or shopping on their mind, making it easier to lead them back to the cart.
Another important note to keep in mind is accessibility. The customer might still be on their computer or on their phone. If this is the case, it can be a quicker and easier process to finish the purchase.
Best Practices for Abandoned Carts: Customer Outreach
Now that you know the importance of timeliness, it’s time to think about best practices to put into action.
One of the most popular ways to reach out to customers with abandoned carts is via email. Abandoned cart emails can be quite effective when used correctly, helping you to regain up to 14% of your sales.
You’ll want to send the email within the first 2 hours of the abandoned cart occurrence. If this doesn’t yield a response, send a follow up email 24 hours later.
In the email, you’ll want to include a photo of the item that the customer is considering. This approach will get the item back on the customer’s mind. Providing a link to their cart can give them quick access to make the final purchase.
If you still find yourself having a hard time with abandoned carts, this is a chance to add a discount to the product or offer free shipping. Since unexpected costs can contribute to abandoned carts, this is one way to address the issue.
For part II of our abandoned cart series, we’ll discuss tools to use for abandoned carts. These automated suggestions will help save you time with the ultimate goal of customers finishing their transaction.
Don’t be surprised if the lion’s share of blog posts and other venues devoted to offering tips on building and sustaining your ecommerce biz are directly related to marketing. It’s clear by now that the virtual world of shopping has expanded consumer options exponentially, which comes with its own Catch-22: yes, you have a built-in audience you’d never have as a simple physical store; no, you are not the only game in town. Crafting a smart, savvy marketing strategy is the only way to become a viable presence with a statistically significant customer base.
Thankfully there are innumerable useful hints on how to market an ecommerce business, and they range from commonsense to proven to edgy, new approaches developed after the phenomenon of online buying reached its multi-decade stage.
Following are strategies known to generate business and, more importantly, to keep it.
For a bevy of fabulous tips, facts, strategies, and overall info on the evolving ecommerce world, check out ecommerce specialist Namogoo. They are awesome.
When their customer base is virtually all over the country, or even the world, ecommerce merchants must employ a different strategy than brick-and-mortar sellers in terms of assessing consumer demand. There is no way around this, and it highlights the upside/downside element of internet selling by expanding a customer base while fighting to retain competitive advantage over the litany of other online merchants.
One way to push ahead is to expedite an analysis of trends that drive consumer choice in real time. The pace of demand and taste is always evolving, and often doing so faster than the pace at which most can adjust. This is the time to acquire a method of quickly figuring out what is most likely to make your online store a success. The answer is to turn to rapid customer research.
While there are several ways to accomplish this, we find several useful resources that can guide sellers. Depending on the user research method you prefer, you can get into varying levels of assessment with respect to what your buyers and potential buyers want. Shopify, with its frequent and generous tip offerings to ecommerce vendors, supplies this collection.
The pandemic-induced physical lockdown that prevented customers from making quick trips to local stores naturally shifted more and more consumers to online shopping, a phenomenon that was widely celebrated among ecommerce vendors. It also established a new list of demands and considerations that each seller should have studied in order to take advantage of the expanded buying class.
Three important factors stand out: