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Style Spotlight: Easy Upgrades for a Happier, Healthier Home Office

9/21/2018

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The opportunity to work from home seems like a dream come true. After all, who wouldn’t want to trade time clocks and micromanagement for more time with loved ones, a flexible schedule, and all the comforts of home at your fingertips at all times?
 
But if you’ve been lucky enough to achieve that dream, you know all too well that it comes with its own set of challenges. If you find yourself feeling uncomfortable and uninspired when you settle into your home office, it can be all too easy to succumb to distractions and actually get things done.
 
Setting aside a dedicated work space that’s comfy, creative, and ergonomic - a place you’re excited to go to work in each day - can do wonders for your productivity. Whether you’re just getting started or have been at it for a while, these home office upgrades can amplify creativity, eliminate distractions, and create a healthy environment you’ll be proud to work in.
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(Hash)tag! You’re it.

9/14/2018

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Quite possibly, the hashtag symbol serves as a cultural icon defining the digital generation. Virtually everyone has seen one or one thousand, but not everyone knows its origin, objective, and reach. And while the hashtag came to life at a time of a national disaster, to convey updates and messages, it’s now taken on a life of its own and has applications to the business world.

Spawned just over a decade ago on Twitter, the hashtag symbol organized content that gave readers easy access to information. Later, “#bostonstrong” became a viral inspiration to commemorate the victims of the 2013 Boston Marathon attack, and the idea spiraled from there. Seeing the vast impact and ability to drive traffic with such a minimalist effort, digital divas have turned the hashtag into a multi-faceted approach to promoting ideas, products, and events.
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How does this fit into your business model? Easy. #itworks. Italian automaker Audi waged a hashtag campaign in 2011 following a tweet directed at them from a fan. They created a social media marketing campaign, “#WantAnR8,” and offered a loaner Audi car to the original tweeter. Five more fans were also given keys, and by the end of the campaign, Audi had run a wildly successful promotional gig.
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Style Spotlight: Bathroom Edition

9/6/2018

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Winding Down at Bath Time Takes More Than Just Bubbles

​Doesn’t it seem like there was way more to do in the bath as a kid?
 
If you’re anything like me, sitting at a desk all day hurts my neck and back. I spend entire days dreaming of stepping into the bathtub and slipping away into calm, fragrant bliss but when I finally pour in epsom salts, I’m bored. Immediately. My record shortest bath? Three minutes. Which, apparently, is only 4 seconds longer than the record for world’s shortest bath. Anyway, I’m just glad that my current apartment doesn’t charge me for water.
 
I still want to like baths, though. I’ve tried to battle this bathtub ennui by watching movies on my tablet (from the top of the closed toilet seat), using bath bombs, reading a book -- but the pages always get all wet and I can never drink water without dripping condensation all over the floor. The guiltiness of not working on anything always creeps up on me, as well -- my partner calls it a symptom of being a workaholic. But I’m determined to make baths work for me.
 
My jaw dropped the first time I saw the Me Time Bamboo Bath Tray Caddy at Urban Outfitters. Its sustainable bamboo construction fits in with the motif of my minimalist-inspired, plant heavy apartment and remains modern with metal arms. The bamboo also resists mildew, so that’s perfect -- especially since my apartment doesn’t have the best built-in ventilation (do they ever?). The metal arms are especially helpful, since they adjust to fit across any size bathtub, so I can take it with me when I move or go on longer trips.
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