Trade shows: the glitzy, celebratory, often overwhelming – but always useful – tools of business. You doubt you can afford the time, but you can’t afford to stay away.
And with good reason. Networking among contacts, peers, and even clients, while absorbing useful information from speakers can make an enormous difference in how you approach your operations. This year, the marquee event for Internet sellers is IRCE, or the Internet Retailer Conference & Exhibition, taking place June 7-10 in McCormick Place West, Chicago. Smart e-tailers will plan to go. The event attracts large crowds and offers a significant breadth of substance, including more than 200 speakers. This year’s keynote speaker is Mark Friedman, President of E-commerce for mega-online footwear retailer Steven Madden. If that’s not enticing enough, consider this: IRCE offers 600 exhibiting companies in its tradeshow hall, ready to introduce new and riveting technologies for businesses of all sizes. Interested in hearing presentations tailored to your product sector or mode of operation? Wander through scheduled talks given by proven professionals in the e-commerce world. Here are a few examples:
Keynote presenters include: Jason Goldberger, Pres. of Target.com and Mobile Target Corp.; Christopher McCann, Pres. 1-800-Flowers.com; James McQuivey, Vice President and Principal Analyst, Forrester Research; and Alexis Ohanian, Co-Founder and Executive Chairman for reddit.com. It’s no secret that one of the most valuable takeaways from industry trade shows is a renewed vigor to reinvent and perfect your company’s interface over the world wide web, reaching potential and existing customers in a way that captures their attention amid a field of nearly countless competitors. Here’s your chance to get ahead of the field. For more information, see the IRCE 2016 website. Its navigation is simple and comprehensive, offering specific presentation outlines as well as a host of information on what to expect when you arrive in the Windy City for this extravaganza.
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