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It was bound to happen. Following a six-year drought, the likes of which we hadn’t seen in a century, Northern Californians have been swimming in torrential downpour and its soggy aftermath. Rainfalls from February 2017 onwards have topped typical annual measurements in some areas, and the rest of us have seen significant precipitation for the first time since 2010. It’s no wonder, then, that my longing for All Things Outdoor is in full swing. I’m envisioning a luscious warm summer just around the corner, and lots of opportunities to do what we West Coasters do best—celebrate al fresco. Not usually attracted to patio furniture, I’m salivating over a fabulous find that kicks my summer dreams into high gear. 
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In less than a decade, social media’s marquee platform, Facebook, morphed from a fun way to pass time to a primary form of communication connecting friends, family members, and strangers alike. The company claims to have more than 1 billion users worldwide, a phenomenal statistic by any standard. Facebook has been a material factor in launching careers, selling books, solving crimes, and forming significant, even lifelong partnerships. It’s life in a vacuum. It also offers a genuine coup for merchants, who increasingly are finding big success through advertising there. As an online merchant, Facebook Ads may be your new best friend.  In the sea of internet apps and programs that wash over e-commerce players, one stands out for an obvious reason. Pinterest—a fairly new entry on the horizon—is described by its founder as a “database of intentions.” That’s good news for anyone hoping to cash in on the wants and needs of consumers. And it can be a huge boon for your business.  |
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