It’s not hyperbolic to proclaim that computers are taking over our communications. Considering smartphones and tablets are effectively mini-computers, it’s safe to say that between emails, texts, and online chatting, the days of verbal interaction are waning.
The development of the “chatbot,” a cute moniker for pop-up screens that allow one-on-one interactions, originated from old-style chatrooms and expanded to take on a more commercial application. If you’re in the biz to sell goods or services, you may find yourself gravitating to that medium in order to provide optimal customer service.
Here’s a figure to knock your socks off: In 2018 there were more than 300,000 active chats on Facebook alone. That social media platform is an ideal venue, but considering this next statistic may be even more shocking. Experts say chatbots will likely handle more than 85 percent of all customer service interactions this year.
Here’s how it works: Your potential or existing customers have a question about a product, or an existing order. A chat icon on your page opens a chat window in which you and the customer may engage in a friendly discussion.
How to leverage Instagram for your benefit
Have you wondered where all your Facebook followers have gone?
If you’re a retailer – or just an average user – you may notice that you’re seeing more ads, political content, and puppy pictures than usual. And most important, fewer younger users.
That’s because the graphics-based social media platform Instagram has swooped in and begun dominating social users.
Instagram claims over one billion monthly active users. ONE BILLION. That’s a tough figure to ignore, and it illustrates why so many smart retailers are taking notice.
Instagram’s early days offered a somewhat rudimentary vertical display of pictures. Period. Ultimately its potential grew, and combined with forward-thinking strategizing of its leadership, it now has become a major player in advertising and marketing.
What drives most of Instagram’s appeal are “influencers,” or celebrities and others who have massive followings. Not willing to mess with the litany of issues that keep making Facebook more of a chore than a pleasure, these high-profile dazzlers maintain captive audiences. Some may be compensated to plug a product, but others are self-financed, and they honestly promote their favorite clothing, cosmetics, household décor, and just about anything they think of.