Are you attracting the right crowd?
When it comes to creating content and driving consumers to your site, the SEO strategy and keywords you choose are important. But where does one even start?
In this guide, we start with the simplest of SEO keywords and work our way to the more advanced keyword types.
Keywords can be short and generic or long and detailed. A short-tail keyword is often two search keywords that cover a broad topic or product, such as “platform bed.”
However, a short-tail keyword is often not enough to help customers find the precise type of product or item. If you want to include an even longer description, a mid-tail keyword (3-4 words) such as “upholstered platform beds” hones in on the style.
But let’s say you really want customers to find the exact color or style of upholstered platform bed you are selling. Then you can create a long-tail keyword (5-8 words) using more descriptions such as “contemporary” and “black velvet.” Long-tail keywords can also be phrases or questions, such as “how to style a contemporary black platform bed” and so on.
As you might suspect, longer keywords are less competitive because they are a more narrowed down version of a broader, all-encompassing generic keyword or short-tail keyword. This means that your item or content will rank easier, allowing a greater domain authority and for customers to more readily find your products.
Keywords by Role
Let’s talk about keyword roles.
First, you have focus keywords that are essentially the primary keyword or phrase you wish to rank for. Extending on this primary focus keyword are secondary keywords, also known as supporting keywords. Think of secondary keywords like a subtopic related to the focus keyword, creating a phrase related to the main topic.
For example, if your focus keyword is “how to style a bedroom” your secondary keywords might be “how to style a guest bedroom.” Styling a guestroom is a more specific description than just any bedroom. Furthermore, you can create an article focused on styling a bedroom, with additional tips on styling a guest bedroom with an H2 or H3 heading and a paragraph or two.
Semantic keywords play another role in SEO. Like synonyms, semantic keywords can be two focus keywords that mean the same thing, if not at least closely related.
“How to Style a Master Bedroom” and “How to Style a Main Bedroom” are, basically, one in the same. Just different keystrokes for different folks. Some of us use different language to convey a search, so having semantic keywords in place is a good SEO strategy.
Search Intent Keywords
From informational keywords to transactional keywords, search intent plays a huge role in your SEO strategy. Let’s look at several types of search intent-related keywords.
Informational keywords are essentially what someone types in when searching for educational articles and content. Furniture and decor brands will find it fruitful to create articles with educational tips and tricks that build a certain level of trust with their consumer base. And tucked neatly away in these education-based articles are certain informational keywords with long-tail keywords, and so on, that create brand awareness. Think “how to” articles and “what is” searches.
Commercial intent keywords are an important piece of the puzzle too. Commercial intent keywords focus on brand and product reviews, with specific information to help steep consumers into a final purchasing decision. For example, keywords that compare two or more items feature a “vs” and/or “or” search. They might also search keywords like “reviews” and “best.”
Transactional keywords are in place for buyers who already know what they want. They’ve got their wallet out and are ready to hit that purchase button. Transactional keywords can come in the form of “buy” or “shop” and, if looking for a deal, “coupon” or “sale.” A branded keyword is necessary too (more on that below).
Other Targeted KeywordsThere are many more different types of SEO keywords you can target. Here are a few more you should be aware of when you create a content strategy or aim to attract certain buyers and customers.
Market-specific Keywords – These keywords are highly focused on a specific industry or niche. Instead of “bedroom furniture”, your brand might sell specific “Mid-Century Modern bedroom furniture.” Or, in place of “interior lighting” you can hone in on “energy-efficient lighting.”
Branded Keywords – A branded keyword is pretty much what you imagine. It’s the keyword plus the brand. For example, an “Uttermost floor lamp” is more direct and will pull more specific results that buyers are searching for.
Product-related Keywords – These keywords are closely related to branded keywords. They might be the name of a certain style of lamp, such as “torchiere floor lamp.” Yet, they can also be product or collection name specific like “Huxford floor lamp.”
Customer-defining Keywords – This defines who might use the product. For example, “lighting for eco-friendly homes” or “rugs for baby nurseries.” It focuses on the type of customer’s age, gender, job, and other important demographics the item is typically made for.
Location-specific Keywords – As implied, these keywords simply focus on the city, state, country or region. For example, “lighting retailers in Northern California” or “eco-friendly furniture brands in the USA”. Note: Location-specific keywords are not to be confused with navigational keywords, which are simply a website’s navigation and pages (think “Login” or “Contact”).
How to Find All These Different Types of SEO Keywords
Ready to get started on your keyword research?
If you’re interested in basic short-tail and long-tail keywords, simply begin typing in a few words into Google and see what it suggests as it autocompletes your search. You can also use the People Ask and Related searches section to find more topic ideas.
However, that’s a pretty basic method. It helps to also use a keyword research tool like SEMrush and KFinder that will offer more filter options such to help you discover long-tail keywords, low-competition keywords, and keywords based on search intent.
Here are some of the ecommerce marketing mistakes your brand could be making (without even knowing it):
#1 An Inefficient Website With Bad Mobile Optimization
It’s more important than ever to ensure your website functions seamlessly. Otherwise, customers get distracted or frustrated and move on to the next thing. Having a beautifully designed, professional website that attracts and keeps customers is one of the best ecommerce marketing plans you can have.
When it comes to mobile shopping, this sentiment goes double! Be sure your website has proper mobile optimization.
The user experience of desktop and mobile shopping needs to be attractive, but also a well-oiled machine. From good SEO and product descriptions to excellent customer service, many of the ecommerce marketing mistakes listed below can help you achieve that. However, it starts with hiring the right website builders and integrating the right CMS platform for your business.
#2 Forgetting Lead Capturing
Potential customers might not always make an immediate purchase. That’s why it’s imperative to create a good lead capturing system. A pop-up for email signups (with a tempting discount) is one great way to turn those potential customers into first time buyers. You can also capture leads through chatbots and social media channels.
Leadpages, ActiveCampaign and Getsitecontrol are just some of the powerful lead capturing and lead generation tools you have to work with.
#3 Poor SEO and Product Descriptions
It’s important to have an attractive website. This much is true. However, it’s also critical to have good SEO that draws customers to the website in the first place. An SEO plan using targeted keywords, accurate product descriptions, and well-written copy will help customers find your items with a simple search and give them the unique details of the item.
You can hire someone internally to do so, but it’s more fruitful to hire an agency like Cennos that is already familiar with the proper use of long-tail keywords and in tune with more up-to-date trends and styles so your product descriptions are both search engine optimized, accurate, and appealing.
#4 Ignoring Reviews and Testimonials
With online shopping, having reviews and testimonials is more important than ever. Customers can’t touch and feel in person, so hearing or reading what previous buyers thought of the product is crucial. When building a website, be sure to make room for reviews and testimonials. Customers are more confident to purchase a product if they can read the social proof and what other customers think of it. It offers a level of transparency and boosts conversion rates.
Having social proof on your website is just the first step. It can come in other ways too. Influencers can post their reviews across social media. Remember: It’s about more than a single product review. It’s also about your brand image.
#5 Skipping on a Social Media Strategy
Speaking of using influencers for social proof, let’s discuss the importance of a social media strategy. Promoting items and your brand online is a must in today’s age. If you aren’t taking advantage of social media platforms to engage with customers, you’re really missing a huge piece of the puzzle.
However, it’s wise to come up with a social media strategy. For starters, it helps to know what social apps your target audience prefers. Then, you can create social media ads that show up in their algorithms. Again, this is where hiring a professional can help. Skilled social media strategists can ensure your ads are targeted correctly with the proper keywords, all while following each social platform's strict ad rules and regulations.
#6 Not Focusing on Your Target Audience
Another ecommerce marketing mistake that could be costing you? Not understanding your target audience. Or – and let’s say you do – simply not focusing on them. Driving traffic to your website through SEO and reviews helps, but it is also essential to hone in on your target audience directly. Sadly, many businesses cast a wider net with the intention of attracting a wider audience. But it pays to be as specific as possible!
Research your target audience by creating a buyer persona so you can better understand what they are searching for in a product or service.
Trying to decide what kind of marketing to use to capture the attention of consumers? There are tons of marketing techniques to try, but when it comes to inbound vs. outbound marketing, how do you choose? Let’s dive into the pros and cons of these two distinct marketing types.
Inbound and Outbound Marketing: What Are They? Inbound and outbound are two distinct marketing techniques used to attract consumers to a site. One marketing strategy is all about bringing consumers “in” while the other is about sending information about your brand “out.” Technically, they should both bring in consumers, but they do so in very different ways.
What is inbound marketing?
Content for one. By giving out free educational material, like case studies, infographics, podcasts and more, through a website and social media outlets and ads, consumers become aware of your services and goods. In turn, this generates leads, and if the consumers like what you’re offering, they will come to your website and eventually make a purchase. Simply maintaining a website with good search engine optimization (SEO) can also drive a site higher on a search engine results page where it’s more likely to be seen.
What is outbound marketing?
Outbound marketing often takes more time, sometimes with little results. But they’re still worth exploring. Think of outbound marketing as the traditional marketing strategies: Television and radio ads, banners (billboards, magazines or online pop-ups) and even the old-fashioned cold call by sales team members (although, now CRM software and automation go a long way to help).
Inbound Marketing: Benefits and DrawbacksBenefits
Benefit #1: Inbound marketing offers an easy way for brands and businesses to target and connect with their audience. After creating a solid content strategy using social media, blog content and climbing your way up the SERP through quality SEO, your brand will grab the attention of the ideal consumers (instead of having to hunt for them). Create a follower on Insta, and you can reach them immediately.
Benefit #2: Attracting customers doesn’t mean annoying them. Instead of being intrusive with tons of calls, emails, and in-your-face reminders, there’s a trust factor. If they love a brand – and more importantly, the knowledge, expertise and style you provide – they’ll provide contact details and follow your social handle. It’s like the phrase, “If you build it, they will come.” Create excellent content, products, and educational tidbits, and the consumer will be drawn to your brand.
Drawback #1: Inbound marketing still takes time to create. While it’s not as long as producing a TV or radio commercial, there’s still a ton of effort involved. Keeping followers engaged (and not just growing your follower count) takes more drawn-out lead generations. Again, it’s all about building that trust, which requires lots of content creation.
Drawback #2: Follow-ups and follow-throughs are more difficult for inbound marketing. Since it’s all about using lead generation tools and calls to action (CTAs) throughout your content, it’s at the consumer’s will to hit “Buy” or “Sign Up.” In turn, this means that you have less control over the desired outcome. Ultimately, it’s up to you to entice them enough to become a subscriber and patron of your brand to lead to sales.
Outbound Marketing: Benefits and DrawbacksBenefits
Benefit #1: Outbound marketing reaches customers immediately! Once a customer gives over their contact info, a brand can use email marketing or even advert flyers to alert them of upcoming sales, which encourages interest to take advantage and shop. In the same vein, the right kind of outbound marketing has a broader reach, as opposed to honing in on target demographics, and grabs the attention of even more potential customers.
Benefit #2: Outbound marketing is more direct. It tells consumers exactly what you’re selling and how they can buy it or achieve it. While this seems counterintuitive, it has a major advantage: A higher ROI. In other words, your brand can disregard the customers who may not be all that interested in what you’re selling, so you can turn your focus on the consumers who are, in fact, interested.
Drawback #1: One of the main benefits of outbound marketing is a double-edged sword. On one hand, a brand can be direct. On the other, that approach can turn off a lot of consumers, as they may see it as invasive and, eventually, even annoying. The leads are not as organic as inbound marketing, and customers can be easily turned off by the more direct “salesy” approach.
Drawback #2: Another conundrum at hand: Since outbound marketing tends to have a broader reach, tailoring content and ads to a target demographic is pretty limited. Marketing to your ideal consumer is hard to do without metrics like click-through rates (CTS), bounce rates and website traffic rate.
As you can see, both inbound marketing and outbound marketing have their pros and cons. Which marketing technique you choose may come down to your brand and type of business. However, inbound marketing is a softer approach, which pleases a lot of consumers. Inbound marketing also seems to be the more modern version of a marketing strategy, especially with the help of new-age technology and the handheld devices like phones and tablets that never leave our side.
ActiveCampaign offers tons of automated features you can rely on, from email automation to live chat. It’s a wonderful all-in-one lead generation tool to improve your marketing and capture customers and consumers. Use it to build a landing page that entices an email sign up or simply use it as a live chat to answer questions and help consumers to feel confident about buying your product. Perfect for both sales and marketing, ActiveCampaign is perfect for startups who want to hit the ground running and need an all-encompassing lead generation tool. Luckily, it’s user-friendly too!
Getsitecontrol may not have a plethora of automation tools like ActiveCampaign, but they do have a variety of widgets like forms, popups and an extensive collection of templates to get you started. Create a targeted email opt-in popup to capture emails and customers. You can even create a split test popup to determine which is more effective for your consumer base. This lead generation tool is a very easy-to-use on-page lead generation tool that can begin to capture emails that lead to loyal customers and more.
Connect to your customers right on site with JivoChat, a live chat-based lead generation tool. JivoChat is a pretty handy tool for businesses that want to target existing traffic. You can use it to offer a way for customers to directly connect and chat with a representative and get the live support that they need. When a customer is hesitant or has questions about a product, warranty or more, a quick chat may be all they need to gain their trust and confidence and turn them into a long-term paying customer. Non-distracting and accessible, add a JivoChat chat window into the sidebar of a website just like that!
Hubspot Sales Hub
Hubspot is a fantastic all-around CRM software tool that offers a wide range of services from marketing, sales, and customer service. The Hubspot Sales Hub, in particular, provides lead generation tools that take advantage of the data, integrating it directly within the platform. The Hubspot Sales Hub allows companies to set up automated email sequences and sales processes to hunt down leads and close more deals. Lead scoring, conversion routing and sale forecasting tools are just some of the advanced features you can expect with this handy-dandy lead generation tool. While this fancy Hubspot tool is intended for teams, it’s also offered in a free CRM tool version for individual salespeople and smaller companies looking to bootstrap their business.
Albacross is a wonderful lead generation tool to help you analyze and hone in on your ideal buyers. This way, you can tailor marketing activities along the buyer journey, which leads to greater conversions. Albacross not only identifies potential leads in real-time and monitors their site navigation habits, but also gathers data on their demographic so you can create better messaging that attracts them. This powerful lead generation tool is fully GDPR compliant with global regulations and offers firmographic, behavioral, and technographic data points so you can target your audience to a tee.
If you are looking for attractive and useful landing page lead generation tools, Leadpages has tons to offer. Leadpages can help you design beautifully optimized landing pages with simple templates and a drag and drop builder. Landing pages aside, it also offers ways to integrate popups, alert bars and much, much more so that you can up the ante on your lead conversions. A/B testing helps you understand what landing page is working and an analytics dashboard guides you through the process with real-time conversion tips.
Last but not least, OptinMonster makes a great lead generation tool. After a quick user-friendly setup using one of their 97+ customizable templates from popups to floating bars and full screen overlays, you can bring A/B testing to eliminate the guesswork and hone in on your target audience. OptinMonster offers some proprietary software such as Exit Intent® technology, which can personalize campaigns based on visitor behavior and OnSite Retargeting® and personalization that tailors an offer to a specific audience like new or returning visitors. Enterprise-level page targeting is also another feature that can come in useful to segment leads.
Advantages and Pitfalls to Avoid
The Advantages of Using Social MediaSocial media outreach is an essential component of a marketing strategy for many brands. Platforms like Facebook, Instagram, YouTube and many others offer an accessible way for brands to reach their audience. What are some of the advantages of using social media? Let’s explore!
It’s a Direct Connection to a Wider Audience
Popular social media platforms like Facebook, YouTube, and Instagram have many Monthly Active Users (MAUs). Facebook alone has 2.9 billion MAUs, so it is usually the first social platform brands turn to. This can work to a brand’s advantage, getting as many eyes on your products and services as possible. Furthermore, it offers a direct connection that serves an audience’s curiosity and makes them more familiar with products and services.
Influencer Marketing and Paid Ads Are More Affordable
Influencer marketing and paid advertising offer brands a more economical approach to reaching said audience. You don’t need a big celebrity; a micro-influencer with a large following of your target audience will do the trick. It’s a great way for newer brands to make their name known. Not sure where to find an influencer relevant to your brand? Check out some of the top influencer marketing platforms like Upfluence, Grin and CreatorIQ and filter for your niche. Paid ads can also be tailored to slide into the social feeds and generate loyal followers who may eventually hit that “buy” button.
Social Media Points Increases Shop Page and Website Visitors
With a community of followers, a brand can alert them of promotions, sales and other offerings that lead them to a website and more importantly, a shop page! Whether the brand sells home decor or fine jewelry, a captivating image of the latest products can entice followers to pay a visit to a site, driving traffic and generating sales.
Pitfalls to AvoidWith all the advantages that social media has to offer to grow a brand, it’s still a good idea to know what kind of pitfalls to avoid. Here are a few snags and snafus that can trip up a well-meaning social media marketing plan.
Not Researching Your Target Audience
Yes, one major advantage of social media is that a brand can reach a wider audience with multiple accounts. Still, you have to start somewhere. If you ignore data-driven details and metrics that help define your target audience, all your social media posts will fail to capture the attention of those that matter – your customers and clients! So, learn how to make your brand appeal to your audience from the get-go.
Being on Every Social Media Platform
New social media platforms are popping up practically every year: Facebook, Instagram, YouTube, Pinterest and the latest Snapchat and TikTok, among a few. If it seems overwhelming, you’re not wrong. But there’s an easy solution. Instead of trying to blanket them all and stretching the marketing department too thin, focus on the social media platforms that your target audience uses most. For example, Pinterest offers interior designers and homeowners a way to pin furniture and decor. Also, remember to align the style and tone of voice to the platform. For example, LinkedIn readers will appreciate a more professional angle.
Becoming Over-Reliant on Automation
Once your brand markets itself to its target audience, don’t forget to connect with followers on a more personal level. Automation offers a modern convenience of posting consistently, but real engagement begins when a brand replies to comments and answers questions, even under an influencer’s social media post. So hop into the brand accounts – on a weekly basis at least – to get involved with your followers and build that trust factor.
Discover the Best Social Platform for Your Brand TodayTake advantage of everything social media has to offer. Join a social media platform – or two or three – and begin promoting your brand today. Research your target audience or simply learn more details on who that audience truly is. Just remember to avoid some of the common pitfalls mentioned above and align your message and tone to fit your brand.
You’ve built your email list to a point where it’s time to automate. But how do you do it?
The nuts and bolts of process and procedure are great, but you need to start with a strategy. Simply sending the same message to every customer, or potential customer, on your list isn’t enough.
As nice as one-size-fits-all is in theory, in practicality, it’s not very effective.
So what does work?
Define and Segment Your Audience
If you want to tailor your approach, you’re going to start by thinking about what separates those on your list. A customer that made a purchase last week is different than a customer that made a purchase last year is different from a potential customer who hasn’t made a purchase at all.
Once you’ve created a few segments, you can begin to tailor your outreach approach and to set up automated triggers for email outreach. For instance, if your segment is those who’ve made a purchase between 10 and 90 days ago, you might consider sending an offer for free shipping or a discount code.
Collect Data During Sign Up
They got on your list somehow. Presumably most had to fil out a form and give you their email address. But that’s not the only thing you can ask for. Here are other pieces of information that you might find useful:
A/B Testing and Analytics Are Your Friend
Dive into all that data that’s right at your fingertips and begin by texting different email strategies to see which get you the best open, click-thorough, and purchase stats. Don’t hesitate to test in parallel, either. Got a message going out? Create two versions to determine things like the best subject lines, whether emojis help or hurt, or whether it makes a difference if the email comes from a generic or personal email address. Once you’ve sent those parallel messages, take a look at the stats and use that to build and refine your strategy.
In a world that’s ever-changing, more and more quickly, this isn’t a one and done prospect. Revisit your assumptions and test again. Continually be building your strategy and pushing back against what you think you know. What worked in 2019 probably isn’t the same as what will work in 2022.
Create Automated Message Flows
Once you’ve got a good handle on what works on whom, it’s time to actually devise your email strategy. You can start by creating workflows – series of emails that push a customer to your desired outcome. What might that look like? For a new customer who’s just joined you list, it’s a welcome series of 2-3 emails that establish your brand/ mission and invite them along on your journey. For someone who’s abandoned a cart, it’s a series of email tempting them to return to finish their purchase.
Other ideas include a birthday series, an order and shipping series, purchase follow-up, and reactivation for customers who’ve gone quiet. And, of course, you should be tailoring these workflows to your specific business and audiences, and you should be testing various messages and strategies within your emails.
The result? Better ROI. Higher conversion rates mean more business and really, that’s the whole goal.
Celebrity sells, and even with your best efforts at focusing on conventional strong points for growing an e-commerce business, it may be time to cash in on the notoriety of big names.
That’s the reality for a lot of merchants, but not all. Your store might realize a so-so benefit from investing in this trend. Let’s look at the pluses and the minuses.
Influencer marketing typically harnesses the high-profile status of well-known (and sometimes surprisingly not so well-known) “influencers,” meaning people with immense followings on social media. Endorsements, product mentions, personal stories – they all attract interest. Whether it’s a big name like Kardashian, or a Johnny-Come-Lately who has grown a big audience and mass presence through clever marketing, leveraging this type of sales strategy can be lucrative.
Influencer marketing is also a form of branded content; not a one-size-fits-all concept. It’s hard to deny the effect of social media on virtually all consumer demographics, making sites like Facebook (Meta), Instagram, Twitter, TikTok, and various and sundry platforms a critical asset to market products you sell.
Experts estimate that U.S. marketers will engage in some form of influencer marketing to the tune of nearly 73 percent in 2022. Want more stats? An estimated 14 percent of 18-to-24 year olds and 11 percent of millennials made a purchase within the last six months, strictly driven by influencer marketing. The concept is anything but new, and dates back to celebrity TV ad endorsements from decades earlier.
In 2022, influencers might be successful bloggers who have grown a following over the years. Parenting blogs, fitness blogs, foodie blogs, and fashion blogs are common examples. Non-famous individuals have built large audiences with sheer creativity and relevance. And even better, people trust them.
How do you absorb the cost of influencer marketing? Particularly in light of an imperfect method to measure metrics for return-on-investment, it’s an important question. What once was “paid partnerships” has morphed into “sponsored posts.” And for the privilege of hopping on board, the unspoken industry standard is $100 per 10,000 followers. Deciding between quality and quantity is another consideration: are you seeking a broad reach, or does your product line(s) call for a more tailored approach?
As Instagram is considered the gold standard for influencer marketing, start there. Influencers usually offer a press kit with the details you need to make a decision. A typical Instagram sponsored photo post caption might set you back under $2,000 for an influencer with fewer than 100,000 followers. To get started, you should start slow and build up.
Here are a few tips to keep in mind if you’re pitching on Instagram:
Photo by Verena Yunita Yapi on Unsplash
Don’t be surprised if the lion’s share of blog posts and other venues devoted to offering tips on building and sustaining your ecommerce biz are directly related to marketing. It’s clear by now that the virtual world of shopping has expanded consumer options exponentially, which comes with its own Catch-22: yes, you have a built-in audience you’d never have as a simple physical store; no, you are not the only game in town. Crafting a smart, savvy marketing strategy is the only way to become a viable presence with a statistically significant customer base.
Thankfully there are innumerable useful hints on how to market an ecommerce business, and they range from commonsense to proven to edgy, new approaches developed after the phenomenon of online buying reached its multi-decade stage.
Following are strategies known to generate business and, more importantly, to keep it.
For a bevy of fabulous tips, facts, strategies, and overall info on the evolving ecommerce world, check out ecommerce specialist Namogoo. They are awesome.
The dizzying pace of futuristic strategies to enhance your online store has a somewhat new entry, and you might want to pay attention. Enter “augmented reality,” or AR, to the mix of methods for capturing and keeping a customer base devoted to revisits. This is a proven hack to showcasing the best of your product mix.
The definition of augmented reality is an overlay of computer-generated imaging over an authentic environment. In lay terms, it means AR picks up on an element in the real environment, then inserts objects related to it using varying levels of interactivity.
Sound complicated? It may, but as with any emerging technology, there is plenty of help to get you started. First, evaluate how useful it will be to your business. If your products are heavy on design (as opposed to strictly functional and generic), AR can make them come to life for potential buyers. All smart phones are equipped with AR-capable functionality. Beyond this, the visualization customers experience will put into context how the product will work in their everyday world. This is an ingenious invention.
Let’s talk numbers.
The perks of augmented reality are obvious. Whether you sell fashion, sporting equipment, home goods, or gardening tools, the ability to craft a moving image of how your products will appear in the real life scenario is invaluable. Furniture sellers may allow potential buyers to superimpose a sofa into their living room using AR over a smart phone, which saves them the trouble of imagination. You get the idea. It’s the next-level boost for remote commerce that is sorely needed.
But there are restrictions, naturally. Smart phone viewing scales down the actual size to virtual size. Though phone users are accustomed to this adjustment, it’s not perfect as a way to present your products. Counter this by getting tutored on a more streamlined, effective presentation.
Cost is another issue, as many e-tailers are budget-conscious. Complex apps for AR can be spendy. Consider this as part of your deliberations, taking into account the importance and likely success of capturing buyers through virtually real imaging.
There are other drawbacks, but also other definite pluses that aren’t mentioned here. Your best bet is to research, research, research. Start here for a comprehensive primer on how to make this technology work for you.
If augmented reality is not for you now, it may be in the future as your online store grows. Keep in mind its robust features and potential, and continue to study AR as its technology advances. But if you’re ready to take the plunge, there’s no time like the present.
Using video content to sell goods on social media.
The ever-expanding reach of Facebook as a town square for social interactions brings with it a prime opportunity to capture consumers, building a formidable customer base. Ecommerce merchants are learning more about its utility as they go along, both through personal dalliances in the social media realm and the due diligence required to stay afloat as an online seller.
Whether or not you are enamored of video ads on Facebook and other platforms, be aware that others are. It’s a fast-growing strategy for branding, which turns into carving out a niche clientele and – well – selling to them. It’s that simple. It’s the Ecommerce 101 concept of conversions, or turning lookie-loos into staunch customers.
What isn’t quite as cut and dried is the creative elements of this growing technology. Those who lag behind in internet usage will naturally need some hand-holding to strike out with the latest in ad and marketing efforts. Luckily there is no shortage of help to be had, expedited by a quick Google search.
But the nuts and bolts of video presentation as a medium for advertising are not altogether different from using simple photography. You need your content to be fresh, compelling, and relevant to the type of audience likely to warm up to your inventory.