Facebook Tips and Tricks
How the granddaddy of all social media platforms may be your best advertising bet
Whether you’re a seasoned, high-volume ecommerce vendor, or a rookie who’s just starting out, chances are you will devote a significant amount of time toward mapping out an advertising strategy that hits the right balance of effectiveness and affordability. Visual advertising is the go-to for ecommerce; unlike other business models, consumers have little chance of finding you in the traditional ways. Social media—the center of all ecommerce, for obvious reasons—is the most effective method of moving your merchandise.
The name recognition of Facebook is practically indisputable. Though it’s a mix of positive and negative, it seems to be the cyber gathering spot they just can’t quit. With an estimated 2.4 billion active users worldwide, there is little doubt it will be a big draw for small- and mid-sized vendor companies for the foreseeable future.
We’ve already covered the recent shift in ad mechanics Facebook is imposing: The Incredible Shrinking Ad Size. Some businesses aren’t terribly concerned; others fear their strongest attribute to product depiction is its photographs, and if those are scaling down, it may decrease interest among potential customers.
But if the social media giant is still your favorite target for ad dollars, or if you’re still on the fence, here are some relative stats, and ways you can make the platform work for you. The essential difference between Google Ads and Facebook ads are searching vs. direct hits. Paid searches help customers find your site, while paid social advertising hopes to rope in new customers based on a specific product.
A picture may be worth a thousand words, but words are powerful, and changes that hit the Facebook platform may be painful.
So say analysts reviewing new policies freshly implemented by the behemoth of all social media, and it could be a gigantic headache for those who write ad copy.
This shift in ad sizes was announced at a recent F8 conference, but the company has been somewhat stealth with respect to public information. Ad revenue is their bread and butter, naturally. And with more than 2 billion worldwide users, they are sharply focused on building a venue for paid advertisers, often at the expense of user experience. Nonetheless, the company continues to tweak its advertising options.
Here’s what’s happening: Facebook feed ads viewed in mobile mode (and let’s face it, few are using full-size computers these days) are shrinking. These “creative restrictions” make the image size and the amount of text smaller, with images reduced to a 4:5 aspect ratio from the current 2:3. Along with that is a text reduction from seven sentences to three – a tremendous drop by any measure.
Prioritizing ad copy words
Though users will be able to access more lines by clicking a “see more” link, the game is now changed. As anyone who has written for limited space platforms knows, the visible text is critical for engagement, and if that text is cut in less than half, it will be more important than ever to employ an economy of words with the most benefit.
With mobile devices already small in scale, that means even a typical one-liner with an inducement – the bread and butter of marketing lead-ins – won’t fit. And that hurts.
Beyond the written word, you’ll be dealing with a shrinking graphical allotment. This will require image redesigns, along with the judgment call on how small to make your overlay text.
The good news is that Facebook prepped for this sea change, perhaps to quell the tide of resistance. Their Video Creation Kit tool allows for a semi-automated process to make it easier through scaled image resizing. The kit also offers more templates that ostensibly provide flexibility to accommodate this curtailed space issue.
The last days of summer are upon us and it is important to take some important self-care tips to make sure you get some proper relaxation. Between work and family, it can be difficult to plan some time for yourself to de-stress your mind. Before the summer ends, give yourself a mental break by creating a peaceful place in your home to mediate. Meditation is a very useful technique to lower your stress levels and become more balanced. This is great for people dealing with anxiety or has to deal with very stressful situations for their profession. Either way, this guide can help create a summer meditation space.
You don’t have to splurge on fancy spa or travel to an expensive hotel to feel like you are treating yourself. Instead, consider turning your space into a peaceful sanctuary at home. A good staycation can still help you feel rejuvenated and renewed with the right steps. You can create a small meditation corner in any room in your home and make it feel calming so you can ease your nerves. Believe it or not, it’s still possible to feel you are on vacation even while you at home.
Start by picking out a corner in your favorite room. This can be any room in your home, it just has to be comfortable. The next step is selecting a few stones to put in your space. Things like amethyst, rose quartz, and others promote good energy to aide in your mental detox. Ideally you want a room with a decent amount of sunlight as well. Consider purchasing a small stand to place stones and a small candle or incense. Pick a scent that is very soothing like lavender. Add throw pillows or even a low-slung chair to get comfortable and for vibrancy.
The last step is the ambiance. If you don’t have a room with good natural light, consider purchasing a dimly lit lamp or add a couple more candles for soft lighting. Consider downloading a meditation or white noise app to help you focus on clearing your mind and finding your personal Zen. Once you’re ready, sit in a comfortable position, take a deep breath and relax. You will finally find the peace you deserve.
Particles is taking a break this week to allow everyone here at Cennos to enjoy one last taste of summer fun over the Labor Day weekend.
We'll be back next week with brand new content you won't want to miss.