Boosting Sales with Facebook

As 2018 approaches, it’s hard to imagine that smart ecommerce merchants are not already present in the social media stratosphere. But it’s a fact. Building a business is time-consuming, and attention to more pressing matters such as inventory, payment processing, and other finite details come first.

Everybody gets that. But the social media revolution has flourished along with the pace of the internet in general, creating a remarkable opportunity for merchants to ingratiate themselves with potential customers who are socializing, sharing, and often living much of their lives in online communities. Facebook, especially, increasingly has dominated the average internet user’s time.

With more than 2 billion users, the social media behemoth is such a household name that it transcends family interactions, politics, hobbies, and other areas of life that once were segregated into groups accessed individually. With a single account, a Facebook user may keep up with relatives, recipes, fellow dog-lovers, news, and finally, consumer life.
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If your business is not already established with a Facebook page of its own, you’ll need to launch one post-haste. The cost-free exposure to markets and buyers – and even vendors – is invaluable. More to the point, it’s a gargantuan negative to not have a presence on Facebook.

As we celebrate a day of Thanksgiving surrounded by family and friends, Cennos would like to take a moment to say thank you. We're grateful for a wonderful group of co-workers and clients, for the many blessings in our lives, and for continued success. 

Wherever you are today, we wish you a very happy and healthy Thanksgiving celebration. 

​Particles returns next week with a great post exploring Facebook marketing. 

Keyword Targeting

When targeting a specific demographic, utilizing keywords is crucial for success in social media marketing. Across all social media platforms, it is becoming increasingly easier to research what your customers are saying and searching for, giving businesses the upper hand when it comes to ensuring that their ads show up in the right place at the right time.

Consistent success in advertising from platform to platform takes understanding the differences of identifying keywords in search and social. Expecting success with the same approach across the entirety of the Internet is not going to work in this day and age. It would be like expecting to franchise an ice cream shop that sells vanilla as its only flavor. The helpful online marketing company Wordstream lays out some common mistakes that they see from companies online. 

As the days of November are upon us, ecommerce vendors must be kicking around thoughts of how to make this holiday season their most successful yet. Every year the competition increases; also, every year there are new potential buyers ready to shun full parking lots and complete holiday shopping from the comfort of their desktops.
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To ready for what could be a record-breaking year for your business, make sure you have prioritized and planned. That sounds cliché, but get this: While shoppers a decade ago were content to await the “Black Friday” post-Thanksgiving kickoff date to dive in to holiday buying, by 2016 more than 40 percent of all online shoppers began their purchasing before Halloween. This year, that’s expected to increase.

What’s popular right now? What are customers looking to add to their home, and what are the trends likely to drive sales?

Cashing in on the latest trends is a huge part of a successful ecommerce platform, but it must be balanced against the risk of being overly focused only on what’s trendy in the moment.
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We’ve curated a list of a few current design trends that offer stylish place right in the sweet spot—trendy enough to inspire sales, not so trendy as to be out of date in less than ninety days.