Cennos, Inc.
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles

How Going Green Can Benefit Your Business

10/17/2019

0 Comments

 
​Sustainability matters to people–particularly to Millennials. A Neilsen poll of over 30,000 people found that 66% of consumers– and 73% of Millennials– are willing to pay more to support companies who commit to sustainable, environmentally-friendly business practices. With Millennials set to overtake Boomers as the largest living generation in 2019, it’s crucial for businesses to pay attention to this growing trend.
 
In this day and age, it’s more important than ever for online stores to reduce their carbon footprint - not only to use as a selling point, but because it’s the right thing to do for our planet. And let’s face it. From gas-guzzling delivery trucks to layers of wasteful packaging, ecommerce isn’t exactly the most environmentally-friendly business model out there.
 
Going green may seem like a daunting task, especially if you’ve been in business for a while. The good news is that the more this trend catches on, the more opportunities there are for online stores to minimize their environmental impact. And this comes with the added bonus of gaining customers’ trust.
 
So, what are some easy steps your ecommerce business can take to become greener?
Picture
​Sell Greener Products
 
When choosing suppliers, give first priority to companies who use sustainable materials and ethically-sourced products. From clothing to furniture to health and wellness products, any online retailer would do well to choose eco-friendly product sources whenever possible.
 
Minimize your environmental impact by working with suppliers who share your value of sustainability. It doesn’t have to happen overnight, especially if you already have a store full of products - but the more steps you take in this direction, the more you’ll reduce your business’s carbon footprint, leading to more marketing opportunities for your business.
 
Sustainable Web Hosting
 
One energy-saving opportunity that’s often overlooked is choosing a sustainable company to host your website. Servers require power 24/7 and must be kept cool at all times. Needless to say, it takes a staggering amount of energy just to keep them going - the vast majority of which comes from fossil fuels.
 
Lucky for us and the planet, there are green hosting companies out there that are committed to energy efficiency, reducing power consumption, and offsetting the huge carbon footprint it takes to keep online businesses up and running. Look into supporting one of these companies to further support your commitment to greener business practices.
 
Greener Packaging Options
 
For today’s environmentally conscious consumer, there’s nothing more frustrating than receiving an online purchase with lots of plastic and excessive packaging to go along with it. Show your customers you’re serious about reducing waste by choosing eco-friendly packaging materials. Some easy options include biodegradable fillers, soy-based inks, and anything reusable like fabric or recycled cardboard.
 
Also, be sure to display your commitment to green on the packaging materials for customers to see. After all, you won’t make an impression if they don’t know about it.
 
Making Sustainability a Core Value
 
Adopting sustainability as a company value is a win-win-win for your business, your customers, and the planet we all call home. Customers are paying attention, and they strongly prefer businesses with eco-friendly practices. Any company who fails to recognize this will eventually fall behind. Taking the right steps to go green - and making sure your customers know about it - will give your business a competitive advantage to help you stay ahead of the game.
0 Comments



Leave a Reply.

    Archives

    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015

    Categories

    All
    Accessibility
    Ads
    Amazon
    Analytics
    Best Practices
    Branding
    By Alexa
    By Jan
    By Jessie
    By Joe
    By John
    Chatbots
    Color Of The Year
    Content Marketing
    COVID19
    Data Protection
    Decor
    Digital Marketing
    Eco-friendly
    Ecommerce
    Editorial Services
    Email Marketing
    Facebook
    Google
    Holidays
    Instagram
    IRCE
    Las Vegas Market
    Misc
    Outsourcing
    Pantone
    PayPal
    Pinterest
    Productivity
    Product Services
    Q&A
    Seo
    Shopify
    Shopping Cart
    Social Media
    Social Media Marketing
    Style Spotlight
    Tips And Tricks
    Tools
    Trends
    Twitter
    Voice Search

Core Services
Advanced Services
About Cennos
Blog: Particles
​
Contact
© COPYRIGHT 2020. ALL RIGHTS RESERVED.