How to ward off a painful demise
No one likes the “F” word in ecommerce or anywhere else. FAILURE is a daunting possibility for any new business, whether it operates in a storefront or on the World Wide Web.
Often obstacles are insurmountable, but not always. If you’re serious about pursuing a successful ecommerce entity, there are approaches you should take to prevent disappointment.
The most obvious goal in attracting customers to an online business is an attractive, clean, easy-to-navigate website. Do you have one? You should find out. Consider a test-marketing experiment by asking friends to show your site to their friends, and solicit feedback. Do they like what they see? Do they find it easy to navigate?
Your site should be a signature showcase of your brand and personality. Even if your product offerings are diverse, you can shape a continuous theme by using introductory text —and of course, graphics — to carve out an unforgettable, compelling statement.
Beyond interface, there are tangible errors failing businesses make. Here are some tips to avoid them: