The Lowdown on Photo Editors
Visuals are extraordinarily important to marketing. Through passive and active looking, consumers are exposed—during every part of their day—to ads from giant billboards on the street, to targeted ads on social media platforms like Facebook. There are many differing approaches to executing attention-grabbing ads that initiate action from their targets, and there is an array of choices when it comes to image editing software and applications.
Adobe’s Photoshop became so ubiquitous that people started using it effortlessly in conversation, commenting on an image looking, “So Photoshopped.” However, there are many other great photo editing applications that are less expensive and less complex to suit photo-editors at all levels.
What's Out There for Easy Image Editing
Acorn 6 is Mac-only photo editor that can be conveniently downloaded from Apple’s App store. Acorn provides you with everything you need to control the subtleties in your photos, allowing you to easily adjust the tints and temperatures with simple meters. An abundance of filters proves to be useful for offering a starting point to enhance the look and feel of your photo.
Pixlr offers two different platforms, Pixlr Editor and Pixlr Express. Pixlr Editor version caters to a more experience photo editor, offering the ability to make intricate alterations, and perform tasks with masks and multiple layers. Pixlr Express offers a convenient way for beginners to make quick and impressive adjustments to improve any image. Pixlr includes online web apps, as well as mobile apps that are available for download.
VSCO is a mobile photo editor that specializes in supplying film-like filters that are great for creating attractive and processed photos. With an easy-to-use app, VSCO has become a great way for anyone to utilize the quality of their phone camera to make fast edits that can be implemented anywhere for convenience. VSCO has embraced people’s love of retro style, and allows anyone to distinguish the look of their photos with their selection of customizable filters. VSCO is available for free download in all app stores.
Adobe Lightroom is a lesser known relative to Photoshop, but is used just as frequently by top photo editors. While Photoshop makes it easy to utilize multiple layers, masks and texts to create intricate images, Lightroom is focused more on helping you embrace and improve exactly what you shot with your camera. Lightroom includes all of the basic image adjustments to allow you to fix the overall tone and look of your photos, and makes it easy to quickly crop and straighten anything as needed. You can even easily isolate specific areas within a picture to make fine-tuned adjustments. You can subscribe to Adobe Lightroom monthly or yearly.
No matter which application you choose, it’s always important to select and use clean and attractive images to ensure effective marketing. Whether its through email, on Facebook, or on a business card or flyer, customers make split-second decisions about whether to trust what you’re selling.
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