Happy New Business Year
If you think the pace for technological change is mercurial, you are absolutely correct. With the digital platform came a seemingly endless array of possibilities to make things bitter, better, and more voluminous.
If you run a business that is centered around the internet, your need to keep up with these changes can’t be overstated. One of the most distinctive will be a need to confront a change in the way people access the internet. Mobile devices are quickly topping desktop and laptop computers as the consumers’ go-to media, so it stands to reason that 2018 will see a significant transformation. If Google moves on this and makes 2018 the year of the mobile-first index, you won’t want to be behind the 8-ball. Keyboards rank far differently when it comes to mobile versus desktop content, and showing up in searches may require you to update your SEO strategy.
Many SEO experts foresee a move toward “dense content,” or a reduction in volume that still manages to preserve the information you want out there. This is consumer-driven; if potential customers are tired of wading through scads of overused copy, you may just lose a sale.
Here are some other developments to look for as 2017 fades into distant memory:
SEO guru Google estimates that voice-generated queries launch one in every five searches, it’s not a stretch to realize you should be prepping with long-tail search keywords and strings of words that conform to a more conversational style. As the technology advances and people tire of typing, voice search may fantail off of devices like Amazon Echo and iOS’s Siri.
Are you hoping to hitch your ride to Google? Be prepared to step up the user experience features you offer. Google and other portal sites want you to be successful so they can be successful, and they will prioritize sites that look good and act responsively. Make sure your site lives up to expectations on speed, ease of navigation, and readability. This helps in the long run, regardless of whether you’re aiming for Google.
Small- to mid-size businesses always want to watch the bottom line, so any time it’s feasible to self-teach tech skills, the better off you’ll be. Poke around search engines for instructive sites that offer valuable tips. Look for local seminars that are free or low-cost, led by professionals who can help you get a jump on optimizing your ecommerce business.
Make it a New Year’s resolution to tidy up the loose ends of any parts of your business that may be impeding growth or preventing maximum site traffic leading to sales. The more attention you pay to the details, the bigger your reward. The more you know the ins and outs of your site, the better you can tweak it to give you excellent performance, which you may then turn around and benefit your clientele. It’s the oldest trick in the business book.