Cennos, Inc.
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles

User-Generated Content and How it Helps Your Business

3/13/2017

0 Comments

 
In the ever-growing ecommerce market, how do you reach your target audience? Cracking just how your ecommerce brand can stand out in a seemingly saturated market may seem like a daunting task. But more and more, companies managing to sprint ahead of the herd are embracing the power of user-generated content. 

User-generated content, or UGC, is unpaid, original content from real users of a product or brand. UGC can exist in many formats, i.e. photos, blog testimonials, social media posts (Facebook statuses, tweets, Instagram photos, Snapchat stories, etc.), or website/social media comments.

Why should you utilize user-generated content? Let us break it down.
​There’s growing proof that consumers heavily value the recommendations of other consumers. You can devote substantial amounts of time and money to developing and running strategic ads. But even if your ads succeed in bringing traffic to your site, you won’t be giving customers a solid reason to do business with you if you don’t showcase genuine testimonials from real people. Think back to the last time that you made a purchase from an online brand without consulting reviews from previous customers. Can you even recall? Authenticity breeds trust and UGC helps facilitate that.

User-generated content also offers another way to improve SEO. We likely don’t have to tell you the importance of search engine performance. Optimal SEO performance is key to the success of your brand. Search engines evaluate content to determine the quality of your site. Featuring authentic, original reviews and testimonials, tells these web crawlers that your site is offering valuable substance to your audience. Encouraging your customers to leave comments and review photos of them interacting with their products will help improve your SEO performance by allowing you to rank for long-tail keywords.

Brand awareness? User-generated content is also phenomenal at expanding your audience. User-generated content by way of an online contest does wonders for getting your brand name out into the world. And who doesn’t like a good contest?  Free incentives motivate real users to spread the word about your brand, in turn, increasing your reach. If you run a giveaway where you offer consumers an entry ticket for every photo they share of your product with their friends, your company will likely start trending on social media. As your mentions, reposts, and referrals increase, so does your audience.

User-generated content also allows you to improve customer service. General assumptions will only get you so far. Reviews and feedback offer invaluable insight into your consumers’ real experiences. Getting a true survey of your brand’s fans’ experiences with your product will allow you to adapt, identify problems, and swiftly address recurring issues. Feedback forums not only allow consumers to feel they are being heard, but they also encourage users to stay on your site longer, as they engage with other customers.

By increasing engagement, user-generated content ultimately strengthens users’ connection to the brand. Brand loyalty is powerful. Allowing users to contribute to your site and identify with the views of other real users helps consumers feel more connected to you. Users will feel you truly value their opinions and they will be more eager to return to your site and share their experiences. Reward consumers by curating a showcase of their product photos in a gallery on your site or alongside product pages. This will encourage visitors to make a purchase and share it in the hope of being featured. Plus, you’ll save money on stock or house photography. 

Giving consumers the opportunity to market your brand through user-generated content helps your most valuable consumers truly feel valued and in turn broadens both your reach and sales.
0 Comments



Leave a Reply.

    Archives

    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015

    Categories

    All
    Accessibility
    Ads
    Amazon
    Analytics
    Augmented Reality
    B2B
    Best Practices
    Branding
    By Alexa
    By Jan
    By Jessie
    By Joe
    By John
    Chatbots
    Color Of The Year
    Content Marketing
    COVID19
    Data Protection
    Decor
    Delivery
    Digital Marketing
    Eco-friendly
    Ecomm
    Ecommerce
    Editorial Services
    Email Marketing
    Facebook
    Finance
    Google
    Green Commerce
    Holidays
    Instagram
    IRCE
    Las Vegas Market
    Misc
    NRF
    Outsourcing
    Pantone
    Payments
    PayPal
    Pinterest
    Productivity
    Product Services
    Q&A
    Retail
    Seo
    Shipping
    Shopify
    Shopping Cart
    Social Media
    Social Media Marketing
    Style Spotlight
    Supply Chain
    Sustainability
    Tips And Tricks
    Tools
    Trends
    Twitter
    Usps
    Voice Search

Core Services
Advanced Services
About Cennos
Blog: Particles
​
Contact
© COPYRIGHT 2020. ALL RIGHTS RESERVED.