What does your ecommerce site look like?
Is it colorful? Splashy? Organized?
Is it in keeping with the product or products you sell?
Appearance isn’t everything. That’s the truth. But it’s becoming harder to deny the fact that swimming in a crowded sea means you’d better be attractive to enough fish in order to survive. For online merchants, that means paying close attention to the interface your customers encounter from the time they log on to your site and the point at which they decide to buy.
Themes are one of those fun aspects of digital content. From back in the early part of the decade, when cell phones began offering interchangeable images and functions on their screens, customers have been exposed to virtual presentations of what they once viewed on paper.
The concept of a theme is so much more than a photograph or image. In practical terms, it means a synchronized application of pictures and operations. It’s customizable in a way that offers great or little control.
When your livelihood involves selling and re-selling products, one of your primary concerns must be the way your virtual storefront appeals to potential buyers. Enter WordPress, a prolific platform for creating seamless internet sites. Once strictly a domain used by web page developers and bloggers, it’s now expanding to more complex undertakings.
While many ecommerce players lean toward an all-in-one platform such as Shopify, others are more content with the controls they have with WordPress. If your web skills (or those of an employee or associate with web skills) are well developed, WordPress offers a competitively simple canvas for designing an attractive, compelling interface that will cement your signature style and invite new and return sales traffic.
Now that you’ve decided (perhaps) to take a stab at leveraging WordPress, it’s time to tackle the basics of your site. Here is a contemporary read on some popular themes attracting ecommerce merchants who use WordPress.
Do you recall sitting down to peruse examples of a page palette and layout, only to realize how hard it is to choose and commit to one? That’s a function of your personal taste, but the dilemma goes so much farther. Here are some things to keep in mind when you’re designing or redesigning your site:
Once your site is up and running, you can concentrate on the mechanics of merchandising. But always keep in mind that the analogy of an attractive, functional web site is a brick-and-mortar merchant keeping a clean, well-stocked store that is visually enticing and easy to get around from the moment of entry to the checkout counter.