Maybe the last thing you envisioned spending a ton of time on when you decided to become an ecommerce seller was marketing. Sure, you recognize the word. You understand there is a basic need to connect with potential buyers. But is it really necessary to dedicate so much of your precious time and energy on an intangible?
In a word, yes.
In the absence of a physical presence that people drive by on the regular, your cyber business is virtually invisible. This is not a comforting thought, and it should wake you up to the pressing need to expand outreach. Marketing your e-business can become less painful—and, dare way say, even enjoyable—with the right attitude, the right goal, and the right strategy.
Storefront businesses endure Chamber of Commerce socials and mixers, talking up their offerings. Think of digital marketing as an expansion of those with a bigger payout. Direct outreach to consumers is mostly free when it’s conducted online. All you need to do is arm yourself with the best practices.
Here are some tried-and-true tips to employing ecommerce marketing in a way that offers a good return on investment:
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