Even rookie ecommerce merchants are keenly aware of the concept of seasonal sales. Constant reminders urge readying for the Christmas holiday, with mentions popping up earlier and earlier each year. But successful retailers and wholesalers understand that there are four seasons to every year, and a customer base that has its eye on each one.
Inventory and acquisition strategies are set in stone for big box and prolific sellers. Smaller entities operating solely online enjoy more flexibility in adjusting their plans for accommodating demands. Whether you’re a drop-shipper, a base retailer, or a customizing artist, you should develop a solid annual plan for supplying customers with products to fit the season.
Seasons are relative to a particular industry, for the most part. If your product line is limited to ski supplies or apparel, for example, you know that off-season sales are important, but incorporating warm-weather goods is probably not a priority. That said, there are ways to harness the power of customer demands based on a close following; to offer products tailored to their beloved activity.
Custom artists selling on platforms such as Etsy have long been aware of this concept. Many customize apparel, housewares, art, etc., to fit a niche hobby. Follow their lead, adapted to your store, to increase sales. It’s a win-win.
Here are tips to ponder when deciding on a strategy for tapping into seasonal trends: