Cennos, Inc.
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles

They've Got Mail: How to Grow Your Business Through Good, Old-Fashioned Email

2/20/2017

0 Comments

 
Here’s a statistic you can take to the bank: Since 2000, the percentage of Americans using the Internet has more than doubled, from 43 to 87 percent.  
                   
The implications of that number should stand on its own if you’re an e-tailer. Your commercial presence unfolds on a computer instead of in a storefront shop, making traffic usage numbers impressive.

And while you constantly fine-tune your site and your operations, hoping to attract new customers and retain existing ones, there’s a marketing strategy you need to be using: e-mail. It’s hardly a new feature of cyberspace; in fact, many Americans were introduced to the World Wide Web after using their computer Internet connection to send and receive communications. That makes it all the more important.

So here is the big question: How can you compete in a sea of messages current and prospective customers will open? We have some ideas.
The first concept you’ll need to embrace is the move to mobile. Usage of email is rapidly shifting to smartphones and tablets: studies suggest that more than half of all emails were accessed on a mobile device worldwide in 2016.
​
Designing your email communications for the mobile set requires a few tweaks, the most important of which has to do with layout. Remember screen size on an iPhone or an Android, and other phones, is sharply reduced over the size of a laptop display. You’ll need to optimize your interface using an app or platform that is geared toward tailored content for mobile devices.

Here are other considerations that will make your email marketing strategies pay off:

Subject lines
Think of how you respond to annoying or confusing subject lines in emails. Are you moved to open them? Probably not. Keep your customers in mind when you craft your own subject lines, taking care to observe a character limit of 30 or less, and most important, to write them well.

Content
Of course this is a basic, but don’t give it short shrift. If you’ve successfully hooked an email recipient into opening your message, make the message count. Use compelling and concise language to remind them why your offerings deserve attention today.

Visualization
New generation emails should take advantage of video capabilities. With the understanding that some customers’ devices or connections won’t accommodate hi-resolution or long clips, do remember that animation is customization, and it can draw in an audience beyond anything you’d imagine. Simply inserting a short .gif related to your business can be enticing.

The takeaway here is to convert the highly personalized nature of email to extend your marketing efforts. Contacting existing (and new) customers with offers you know they have already expressed interest in—either because they’ve bought it already, or have searched it online—puts you several steps ahead of the game. If you use this tactic, and not abuse it with an annoying volume of outreach, you may find an entirely new class of clientele.







0 Comments



Leave a Reply.

    Archives

    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015

    Categories

    All
    Accessibility
    Ads
    Amazon
    Analytics
    Augmented Reality
    B2B
    Best Practices
    Branding
    By Alexa
    By Jan
    By Jessie
    By Joe
    By John
    Chatbots
    Color Of The Year
    Content Marketing
    COVID19
    Data Protection
    Decor
    Delivery
    Digital Marketing
    Eco-friendly
    Ecomm
    Ecommerce
    Editorial Services
    Email Marketing
    Facebook
    Finance
    Google
    Green Commerce
    Holidays
    Instagram
    IRCE
    Las Vegas Market
    Misc
    NRF
    Outsourcing
    Pantone
    Payments
    PayPal
    Pinterest
    Productivity
    Product Services
    Q&A
    Retail
    Seo
    Shipping
    Shopify
    Shopping Cart
    Social Media
    Social Media Marketing
    Style Spotlight
    Supply Chain
    Sustainability
    Tips And Tricks
    Tools
    Trends
    Twitter
    Usps
    Voice Search

Core Services
Advanced Services
About Cennos
Blog: Particles
​
Contact
© COPYRIGHT 2020. ALL RIGHTS RESERVED.