When the Sale Isn’t Final
We get the point: your work pace can be overwhelming if you’re operating a growing ecommerce business. Just because you aren’t ringing up merchandise in a brick-and-mortar joint, that doesn’t mean you aren’t busting your behind making sure orders are processed, filled, and sent on their merry way.
Ecommerce joins the 21st Century trend of somewhat impersonal interaction. The customer doesn’t lay eyes on cluttered aisles in the midst of inventory re-stocking. She doesn’t stand in line at the register. But if that were all a part of your business model, wouldn’t you be curious to know how satisfied she was with her purchase? If you spotted her perusing around town, would you be tempted to send a friendly greeting her way and get a feel for whether she’ll be back in your store?
Here’s where The New Era has advantages over traditional retailing. With access to an email address, your golden opportunity to reconnect with customers becomes essential. And in case you’re hesitant about this strategy, pay attention to these stats: Shopify.com estimates that fully half of all customers experience some form of second thoughts. Half. Make that work in your favor with a follow-up communication to ease their concerns.
The Human Touch
It’s no mystery that the relationship between vendor and purchaser reflects a human element. Trust and communication can resolve a lot of issues. A feeling of abandonment may be at the core of some buyer’s remorse, so why not take advantage of the opportunity to keep in touch?
Business gurus at The Balance lays out avenues for solidifying the precious connection and make return purchases more likely. They include:
Think of post-sale contact as an insurance policy against obsolescence. You’re benefiting from the relatively low-cost flow of traffic available to you thanks to internet technology, but it won’t offer any guarantees that storefront merchants don’t enjoy. An expression of commitment and interest can make a customer for life.