The old adage goes something like this: “The road to hell is paved with good intentions.” We’ll back off of the hyper-dramatic element therein, while still making a solid point. And here it is: Attempting to ramp up your practical and technological upgrades can be a colossal failure for an ecommerce store if it is not prepared to make certain that it’s functional.
Countless blogs—including ours—eagerly advocate for trending technology as a method of padding your bottom line. It’s simple to discover a new strategy that uses tech concepts to make your site more noticeable and competitive, and even simpler to share it as a fabulous way to help you sell. The downside of this unfolds when the execution goes south, and disappointment ensues.
This blog post represents a reversal of our typical entries, for good reason. It’s equally important to avoid errors as it is to take advantage of popular, accelerating trends.
Here are some examples, pulled from past suggestions we and others have made: