As COVID-19 turned the world upside down, consumers resorted to social media to make connections in a socially-distanced environment. However, social media also serves as a strong platform for retailers to build trust with customers---and it has a significantly strong influence on buying decisions.
71% Users More Likely to Purchase from Social ReferralsWe all know the power of social proof, but the stats show exactly where the strongest influence comes from with social users.
For example, 71% of people are more likely to buy a product that’s based on social media referrals. This includes seeing ads from retailers or even from influences.
Influencer marketing is recognized as one of the most powerful ways to market products. This is especially the case for Twitter, as studies show that 50% of users made purchases directly because an influencer referred the product.
What Social Platforms Bring the Most Product Sales?Keep in mind that not all social platforms will yield the same results. You must consider the demographic and where your ideal customer most likely spends their time online. This is part of the bigger strategy of choosing the correct social platform for promotion.
Many product-based brands can find selling success on the following platforms:
Personal Connections Have the Strongest PullAside from the power of influencers, personal relationships by far have the strongest pull for determining buyer decisions. 81% of consumers’ purchase decisions are influenced and inspired by personal connections on social media.
No matter the platform you pick, social media can have an incredible influence on sales for product-based retailers. Practice consistency in publishing with quality posts to help with engagement. Over time, you can explore how your own sales are influenced by social media from buyers all over the world.