Muddling through an unprecedented time of global disruption has been devastating for businesses, and yours may be in the crosshairs. Although closed physical retailers have increased the volume of ecommerce business, it’s still a crapshoot to take full advantage of this shift. It may be time to expand your horizons, and explore alternate selling platforms beyond the big names of Amazon, eBay, and Google.
To be clear, any exposure is good exposure, for the most part. Once you capture a loyal customer from a third-party platform, you hold the cards in your hand.