Cennos, Inc.
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles

Social Commerce, It’s Your Time to Shine

4/2/2020

0 Comments

 
​As our economy is ravaged by uncertainty as a result of the global coronavirus pandemic, it can be easy to find ourselves in a downward spiral of doom and gloom. From hotels to fitness centers to restaurants and more, industries across the spectrum are bracing themselves for unprecedented changes that no one can quite yet predict.
 
It’s vital to the health of our businesses - and ourselves - to look for opportunities and silver linings. Ecommerce business owners are in a unique position to leverage new opportunities and stay afloat in a rapidly changing marketplace. In an age of social distancing and sheltering in place, online shopping offers a sense of safety, comfort, and peace of mind.
 
Our customers need us now more than ever. If there were ever a time to get creative, this is it.
 
And what better place to adapt to our new reality than social media?
 
Even in the best of times, social commerce is an excellent way for ecommerce stores to make themselves visible to their target audience. And in the absence of face-to-face connection, more and more people are flocking to social media to virtually connect with friends and loved ones.
 
Here are three reasons to consider using social commerce to amplify your social media presence during these trying times.
 
Grow your audience. With more eyes on social media platforms, more eyes will be naturally drawn to the content and products you share.
 
Life has slowed down for most of us, and people have more time on their hands. Focus on catching their attention, rack up the likes and shares, and you just may find yourself connecting with people like never before.
 
An added bonus: From tweets to Facebook pages to Instagram business accounts, most platforms make it easy to track these metrics and tweak your message accordingly.
 
Create customer loyalty. The state of the economy is affecting us all. People are clutching their purse strings tightly, and understandably so. No matter how enticing an ad may look, even the most eager customers may be focusing on more pressing essentials.
 
Even though sales may be sluggish, social commerce lets businesses connect with people in a myriad of other unique ways. You could focus on offering entertaining, thought-provoking content, or you could focus on communicating and building rapport. Whichever strategy you choose, now is the time to make a mark on people’s minds so they’ll remember you when they’re ready to buy.
 
Become a beacon of hope. Simply put, people are terrified. They’re afraid for their families and their finances.
 
Engaging with customers with social commerce offers business owners a special opportunity to be a calming, soothing presence for people amidst all the chaos and uncertainty.
 
We - our customers, our suppliers, our businesses, and ourselves - are all in this together. A common thread connects us all.
 
You and your customers can help each other through this. Communicate this to them.
 
Whether it’s promoting your work with local charities, providing easier access to comforting essentials, or simply offering some reassurance, people will remember the businesses who helped them through these unprecedented times.
 
These will be the businesses who weather the storm. 
0 Comments



Leave a Reply.

    Archives

    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015

    Categories

    All
    Accessibility
    Ads
    Amazon
    Analytics
    Augmented Reality
    B2B
    Best Practices
    Branding
    By Alexa
    By Jan
    By Jessie
    By Joe
    By John
    Chatbots
    Color Of The Year
    Content Marketing
    COVID19
    Data Protection
    Decor
    Delivery
    Digital Marketing
    Eco-friendly
    Ecomm
    Ecommerce
    Editorial Services
    Email Marketing
    Facebook
    Finance
    Google
    Green Commerce
    Holidays
    Instagram
    IRCE
    Las Vegas Market
    Misc
    NRF
    Outsourcing
    Pantone
    Payments
    PayPal
    Pinterest
    Productivity
    Product Services
    Q&A
    Retail
    Seo
    Shipping
    Shopify
    Shopping Cart
    Social Media
    Social Media Marketing
    Style Spotlight
    Supply Chain
    Sustainability
    Tips And Tricks
    Tools
    Trends
    Twitter
    Usps
    Voice Search

Core Services
Advanced Services
About Cennos
Blog: Particles
​
Contact
© COPYRIGHT 2020. ALL RIGHTS RESERVED.