As our economy is ravaged by uncertainty as a result of the global coronavirus pandemic, it can be easy to find ourselves in a downward spiral of doom and gloom. From hotels to fitness centers to restaurants and more, industries across the spectrum are bracing themselves for unprecedented changes that no one can quite yet predict.
It’s vital to the health of our businesses - and ourselves - to look for opportunities and silver linings. Ecommerce business owners are in a unique position to leverage new opportunities and stay afloat in a rapidly changing marketplace. In an age of social distancing and sheltering in place, online shopping offers a sense of safety, comfort, and peace of mind.
Our customers need us now more than ever. If there were ever a time to get creative, this is it.
And what better place to adapt to our new reality than social media?
Even in the best of times, social commerce is an excellent way for ecommerce stores to make themselves visible to their target audience. And in the absence of face-to-face connection, more and more people are flocking to social media to virtually connect with friends and loved ones.
Here are three reasons to consider using social commerce to amplify your social media presence during these trying times.
Grow your audience. With more eyes on social media platforms, more eyes will be naturally drawn to the content and products you share.
Life has slowed down for most of us, and people have more time on their hands. Focus on catching their attention, rack up the likes and shares, and you just may find yourself connecting with people like never before.
An added bonus: From tweets to Facebook pages to Instagram business accounts, most platforms make it easy to track these metrics and tweak your message accordingly.
Create customer loyalty. The state of the economy is affecting us all. People are clutching their purse strings tightly, and understandably so. No matter how enticing an ad may look, even the most eager customers may be focusing on more pressing essentials.
Even though sales may be sluggish, social commerce lets businesses connect with people in a myriad of other unique ways. You could focus on offering entertaining, thought-provoking content, or you could focus on communicating and building rapport. Whichever strategy you choose, now is the time to make a mark on people’s minds so they’ll remember you when they’re ready to buy.
Become a beacon of hope. Simply put, people are terrified. They’re afraid for their families and their finances.
Engaging with customers with social commerce offers business owners a special opportunity to be a calming, soothing presence for people amidst all the chaos and uncertainty.
We - our customers, our suppliers, our businesses, and ourselves - are all in this together. A common thread connects us all.
You and your customers can help each other through this. Communicate this to them.
Whether it’s promoting your work with local charities, providing easier access to comforting essentials, or simply offering some reassurance, people will remember the businesses who helped them through these unprecedented times.
These will be the businesses who weather the storm.