It’s likely you’ve had your fill of armchair quarterbacks shoveling out snarky missives that gaslight online sellers in general. There’s a critic around every corner.
But hey: you’re in business to sell, and if you’re in ecommerce, you’re already facing a competitive challenge brick-and-mortar stores don’t have. You are virtually invisible to the majority of potential customers. Sometimes listening to complaints, whether they’re aimed at the industry of internet retailing or your site specifically, is not only smart, it’s essential for survival.
In order to sidestep pitfalls that are known repellants among people who enjoy shopping for products and services online, pay attention to the most common complaints. Here’s a list of seven; a breakdown of ecommerce What Not to Do’s: