Cennos, Inc.
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles

Rank Up

3/8/2018

0 Comments

 
SEO rankings can make or break your website. Showing up one spot higher on a results list than a competitor can be the difference in a sale. It’s important to be aggressive in finding ways to increase traffic through optimizing a website. Revamping your website for an improved user-experience could require changing your URL structure, which could potentially harm your website’s rankings. It’s important to consider risks like this, which could appear harmful at first, with its eventual long-term payoffs.
​
The first step in improving optimization requires a cost-benefit analysis. By looking at where your web pages rank with different keyword phrases, you can determine how much room for improvement there is, versus how much momentum you could lose with major changes. SEMrush and Google Analytics provide insight into key metrics, and whether your traffic and rankings are trending up or down. Through careful evaluation, you will be able to determine the risks and rewards that are appropriate for your website. Below are two risks worth taking, followed by two that should be avoided.
Picture
Updating URL structure can be tedious, but it can help inform consumers of what your page has to offer just from search results. Clear structures will show up cleanly and stand out, even if only subconsciously. If you are planning on doing a massive structural overhaul requiring changing more than 20 pages, use it as an opportunity to change only a few pages at a time and measure the results.

Your website’s click-through-rate (CTR) plays a part in your search engine rankings. To improve the relevance of your rankings, updating your meta titles and meta descriptions can go a long way. Any titles tags and meta descriptions that are poor, incomplete, or that can be improved for optimization should be cared for. Noting the time these adjustments were made is ideal for split-testing to measure results.

Small changes like those two examples can go a long way, especially when paired with changes that improve user experience. Consider offering higher quality photos of your products, or even adding video to refresh the layout. These are some risks that are worth taking, but there also a few that should be skipped.

It never makes sense to delete or consolidate pages of content with URLs. Sure, if you no longer carry an item, you should no longer feature it on your site, but by deleting the page and URL, you will lose your rankings based on keyword information. A better solution is to update that page so that it says something like, “Sorry, we no longer carry this item. Here are some related items to consider.” This will keep your rankings and allow you the opportunity to propose additional products for that visitor as a solution.

Lastly, a complete overhaul that involves more than one of what I’ve listed above at once is never a good idea. Optimization should always be about results, and gradual changes allow you to test and adapt based on what has actually happened, not what you anticipate happening. Always search for ways to improve your SEO, don’t just accept your rankings as final, and always completely exhaust your sites’ key metrics. 
0 Comments



Leave a Reply.

    Archives

    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015

    Categories

    All
    Accessibility
    Ads
    Amazon
    Analytics
    Best Practices
    Branding
    By Alexa
    By Jan
    By Jessie
    By Joe
    By John
    Chatbots
    Color Of The Year
    Content Marketing
    COVID19
    Data Protection
    Decor
    Digital Marketing
    Eco-friendly
    Ecommerce
    Editorial Services
    Email Marketing
    Facebook
    Google
    Holidays
    Instagram
    IRCE
    Las Vegas Market
    Misc
    Outsourcing
    Pantone
    PayPal
    Pinterest
    Productivity
    Product Services
    Q&A
    Seo
    Shopify
    Shopping Cart
    Social Media
    Social Media Marketing
    Style Spotlight
    Tips And Tricks
    Tools
    Trends
    Twitter
    Voice Search

Core Services
Advanced Services
About Cennos
Blog: Particles
​
Contact
© COPYRIGHT 2020. ALL RIGHTS RESERVED.