If the calendar hasn’t tipped you off to the upcoming holiday season, then a growing spate of TV commercials will. The retailers’ most prolific season seems to start earlier every year, and it’s never too soon to jump on board.

Christmas, Hanukkah, Kwanza, and even Festivus—all these marquee events bring out the generosity and giving spirit in consumers worldwide. And as the ratio of onsite purchasing versus online sales continues to shift, it’s even more important to rev up for a hot holiday commerce opportunity.
​
You may have some sentimental ways to make your end-of-year sales period special, and that’s critical for your brand. But if you’re open to some tips from experts, pay attention to these specialized strategies.

From everyone here at Cennos, we're sending Thanksgiving wishes across the miles from our offices to yours. 

May your home be filled with friends and family, laughter and happiness, and plenty of delicious dishes. 

It’s never too late to change, even if you’re looking for a fresh new start with a website. Ecommerce vendors will be evolving virtually on a constant basis as they go forward with adjusting to new technologies and the growth of their business.

By now you’ve either heard of or have been using WordPress as a content management system. Its transformation over the last decade has been astounding, becoming one of the most sophisticated, adaptable, and even user-friendly platforms. At $25 per month for a business site, it’s a phenomenal bargain.
​
What makes it even better? A boat load of extra options. Plug-ins for WordPress can increase its functionality and convenience to the point where your site is practically running itself. And they offer up handy features that you would otherwise have to search for and install separately.
If you’d like a primer on starting or upgrading your WordPress site, check out this guide.

By now you’ve at least explored the concept of creating a website that shows your brand at its best, and forms the foundation of conducting commerce through cyberspace. And since the ultimate goal is to make your site viewed and read by as many people as possible, you’ll need to learn how to crack the code of becoming search engine optimized. The balancing act of utilizing search-optimized syntax and offering readable, relatable, and compelling verbiage can be a challenge. Ultimately, though, it can make or break your success as an ecommerce merchant.

Do you feel as if you can’t keep up with current best practices and trends influencing site engagement? You’re not alone. It’s not a simple task, but it needn’t be prohibitive. Thanks to generous experts, the web is rife with outstanding resources on every aspect of SEO for operations of all sizes.
​
Put yourself in the shoes of a prospective customer and spend some time evaluating what it is about online merchants you’ve shopped in the past. What was great about their presence? Their interface? What made you shy away from navigating around a particular entity’s page? These basic first-hand experiences can help you set up a presence that works for you.

Leveraging User-Generated Content
 
Successful merchants hype the concept of “word-of-mouth advertising” It’s hard to dispute the value of satisfied customers singing your praises to other potential clients, and making it an element of an overall marketing strategy is a win-win. But in the digital era, there are greater opportunities to engender positive input from people who are giving a thumbs-up to people they don’t even know.

Through social media and review sites, happy clientele can boost your rankings in search engines and make your brand become known to millions. The mining of user-generated content is recognized as equally important to your outreach through advertising, website excellence, and devoting countless hours to employing search engine optimization’s best practices.
And it works.

An oft-used example is the now infamous Coca Cola Co’s clever bottle labels that featured common first names. Consumers went wild for the homey idea, snapping images of themselves imbibing with a personalized bottle. That viral campaign cost the corporation absolutely nothing, and generated a windfall of invaluable advertising.
​
If you’re not a Fortune 500 mega-corporation, you’re not alone. The rest of us need to expend more elbow grease into successfully employing user-generated content. Organic customer input doesn’t fall in your lap, but it’s not that difficult to find. 

​If you’ve been a copywriter for any length of time, you know the ongoing debate of what the ideal length of a sales letter should be. As long-time A-list copywriter Mark Ford notes, everyone purports to despise long copy, yet it has always consistently out-pulled and outsold short copy.
 
But what about social media posts? Is shorter copy is the ticket to higher sales?
 
Some say that copywriting has evolved—and social media is to thank (or blame) for it. But saying it has evolved is too broad a brush to paint this picture.
 
It’s more accurate to say that copywriting has expanded. Different media platforms may take center stage now, yet the same principles upon which advertising and marketing were built in the mid-20th century still apply.
 
So, in today’s social media-dominated world, how much is too much? Is it possible to optimize the length of a post to engage and convert readers? What’s the ideal length of a post to drive viral engagement that reaches as many people as possible?
 
As always, it’s up to you to find out what your unique audience wants and cares about. To know their pains and concerns so you can offer the best solution, service, or product for them.
 
Generally speaking, though, it depends on your forum. But to know for sure, you’re going to have to test and find out what works for you. Neither guessing nor being creative for the sake of it is going to cut it. 

It’s 2018: we get a lot of e-mails. Most of them are just sent to spam or deleted without opening. How can you make sure that your e-mails stand out against all the noise?

E-mail copywriting takes time, effort, and creativity— and can often be a daunting task. Let’s simplify the process of designing an awesome e-mail.
​
It’s vital to keep in mind is what your customers will be seeing. 

Headed off to High Point Market? It kicks off tomorrow and if you've been procrastinating an event schedule, you're going to want to check out all the goodies organizers have planned for us.

High Point Market Events

Hopefully Hurricane Michael truly has cleared out and we get some nice weather!

If you’re like most small business owners, you understand the importance of SEO. But when it comes to implementing this important strategy, it can be hard to know where to turn.
 
After all, you’re an entrepreneur— not a technology wizard. The rules seem to change more often than you change your socks. And if you’re not quite ready to hire an expert to figure it out for you, you may be struggling to figure out on your own.
 
So, what are some easy strategies you can implement today to improve your search engine ranking and gain more business?
 
Optimize Keywords for RankBrain
 
When it comes to SEO, most are well aware that using the right keywords is essential. Every piece of content on your website should begin with keyword research to determine the common phrases your potential customers are searching for.
 
RankBrain has changed the game a bit. Google uses this artificial intelligence algorithm to deliver search results based on search intent and user feedback. And because RankBrain can understand what words mean, it’s more in tune with what users are looking for when completing an online search.
 
This algorithm strongly ranks content based on Latent Semantic Indexing, or LSI, keywords. These include any words or phrases that are strongly associated with your chosen topic. This might sound complicated, but never fear. Finding such keywords to include in your content is as easy as a simple Google search.
 
For example, if your topic is home décor, simply type “home decor” into Google and scroll to the bottom of the page to the related searches. This section reveals common search phrases associated with home decor, giving you examples of LSI keywords:

Remember when writing was somewhat pedestrian and simple? When presenting compelling and provocative prose to draw audience attention was solely a factor of how you string sentences together? You can suspend that, at least partly. Key in a migration of communications from print to digital is the necessary intrusion of technology, which means wording sentences and ideas in a way that they are captured and rechurned through algorithms on search engines.

But it’s possible that the race to tap into somewhat robotic Search Engine Optimization (SEO) may be a bit premature. There are still arguments to be made for focusing on the human target as opposed to a reliance on converting your input to a system that delivers ordered results.

By now you’re envisioning your 9th grade composition teacher’s pleas to embrace a conversational voice. Turns out there’s still a solid argument for that, because the predominant search entity, Google, still evaluates text for its readability and adherence to rules of approachable writing.

Here’s a rather protracted guide of how Google attempts to legitimize and rank search criteria. 
High on Google’s list is a reputation-based evaluation. How trustworthy is the source? How much expertise does the writer have? Low-quality submissions that are not verifiable will be ranked lower.
​
And make no mistake about it: Google employs human beings to assess these things.