There are 2.7 billion people that utilize social media through various channels, connecting them like-minded users and business based on their interests. For businesses, it has become an essential tool in the way they communicate to their consumers. Everything to the images you choose to the captions you write determine a specific tone and voice that is talking to you followers. You have to have a clear, concise vision when it comes to your social media strategy.
Using social media for business differs greatly from using it for personal usage; every post has a strategic push behind it. So, here are a couple of useful strategies to implement in your social media marketing.
Identifying Industry-Specific Hashtags
Hashtags help draw users that do not follow to your page. It is very important to identify popular hashtags that are used in your sector to maximize your overall reach. This is what helps your post land on someone’s explore page or search results easier if they are looking for content similar to yours. It is important not to overuse hashtags that are too board and general so it can reach your target niche audience.
Create a Constant Brand Voice
It is important that your brand voice is the same on all your platforms. You want all your pages to sound like the same person, now three different people. Lay out a clear guideline on specific vocabulary and style that matches your brand aesthetic or vision. Brand voice is what connects you on a personal level to your audience and it is important to maintain a true, authentic tone that forms a relationship with users.
Setting an Advertising Budget
With algorithms become increasing harder to work around, it is imperative for any business to strongly consider creating a budget for social media advertisements. The good thing about this strategy is that can work on very tight budgets and still give your social media a boost. It is also critical you identify the right platforms to invest. Instagram may be a better investment than Twitter if your content is visual-based. Facebook ads may work if you can look to reach a particular segment of people that don’t utilize Instagram as much. Ask yourself, which platform is the most popular for your sector?
Measure Social Media Analytics
In order to truly identify specific details about your audience, social media analytics programs like Google Analytics are very useful in helping you learn more about your base. Businesses can you this date to narrow down to see where their consumers are located, other interests, keywords, and other important details to create content and use for your advertising.