Just like that impossible-to-shop-for uncle, shoppers sometimes feel like a mystery that can’t be solved. What do they want? How well do we know them? When retailers can determine their customer’s goals, add a little marketing savvy, and give customers what they want, sales are the natural result.
In talking to shoppers about what will motivate them to click “Check Out” this holiday season, researchers were able to narrow down what consumers are looking for in a shopping experience. Similarly, when they talked to retailers, they were able to distill what it is that most are planning to meet expectations and spark sales.
Surveys of 1000 shoppers and 100 retailers highlight a few very interesting things:
If you can address those disconnects and close those gaps, you can bring more traffic, and more sales, to your online store.
And hey, here at Cennos, we’ve got some suggestions.
Shoppers have an agenda and when you can align your promotions and campaigns to that agenda, everyone wins.
The leg work—the hard part—is already done. We’ve told you what customers like and what they want, now it’s time to devise a strategy that puts all that great information to use to bring shoppers to your online store and get them buying.