Cennos, Inc.
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles

Finding Your Voice -- And Hearing Theirs

2/22/2018

0 Comments

 
Remember when you were a fledgling sole proprietor taking the leap to ecommerce, recruiting help from family and friends to set up a website and settle on basic marketing strategies? The simplicity of that time may sound refreshing, but it’s a bit too late. You’ve now reached the point experts refer to as mid-market, or an operation with anywhere from dozens to a thousand employees. Along with the change in corporate structure has come a demand for keeping up with contemporary consumer behaviors and the business tactics that must meet them.

You’re not the only one learning to adapt to new technologies and trends; remember, your customers are also evolving in their quest to satisfy their wants and needs by shopping in a vast cyber universe. In 2018, that means experimenting with voice technologies through smartphone apps and even in-home smart centers such as Amazon Echo and its growing list of copycats.
​
A recent study found that in 2017, nearly 20 percent of all online shoppers made at least one purchase using a digital assistant, or voice-activated search. One-third expect to do so in 2018. It’s a staggering number considering the relative newness of the marriage between voice technology and commerce.  True: Most of these purchases have represented repeat buys of a commonly used good. But as the phenomenon grows, so will the possibilities.
Picture
Speak to me
But as with any new product, the science behind it lags—and sometimes lags badly. Maybe you’ve had irritating experiences with personal assistants like Siri and Ali Baba and are still skeptical this can work for you. Consider how difficult it has been to tailor your keyword tags in a way that will result in hits when prospective customers search your site. Now picture the need to accommodate spoken words instead of typed entries, and hoping they will translate accurately. Yes, specialists in voice tech are working their magic to improve the process, but if your budget is limited, you may be tempted to wait it out.

Don’t.

Investing now in voice-based marketing protocols can put you far ahead of the game as this practice becomes far more mainstream among consumers. Optimizing for this technology is a win-win for current objectives as well as future goals.

Are you curious about how to blend the spoken word with a digital, code-based query, in a way that translates to sales? Read this piece about natural language for a good primer on formulating winning product descriptions. Consumers tend to be more expressive with their spoken queries than typewritten searches, which adds a layer of challenges that Natural Language Processing (NLP) seeks to solve.

Reports from some retailers look promising. A sporting goods ecommerce site saw its search bar revenues rise by 50 percent after enabling AI, or artificial intelligence, capabilities on their sites.

Try it out
​

Need more information and a possible partner in transforming your mid-market biz to a fully modern, voice-compatible shopping venue? Check out SearchSpring, an innovative developer of voice search protocols designed for online merchants. They will show you the possibilities and help you set up a dynamic new feature for meeting demand in the 21st century. In a world where hands-free has become a norm, you’ll be well advised to grow your business in a way that won’t leave you left behind. Use your voice.
0 Comments



Leave a Reply.

    Archives

    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015

    Categories

    All
    Accessibility
    Ads
    Amazon
    Analytics
    Augmented Reality
    B2B
    Best Practices
    Branding
    By Alexa
    By Jan
    By Jessie
    By Joe
    By John
    Chatbots
    Color Of The Year
    Content Marketing
    COVID19
    Data Protection
    Decor
    Delivery
    Digital Marketing
    Eco-friendly
    Ecomm
    Ecommerce
    Editorial Services
    Email Marketing
    Facebook
    Finance
    Google
    Green Commerce
    Holidays
    Instagram
    IRCE
    Las Vegas Market
    Misc
    NRF
    Outsourcing
    Pantone
    Payments
    PayPal
    Pinterest
    Productivity
    Product Services
    Q&A
    Retail
    Seo
    Shipping
    Shopify
    Shopping Cart
    Social Media
    Social Media Marketing
    Style Spotlight
    Supply Chain
    Sustainability
    Tips And Tricks
    Tools
    Trends
    Twitter
    Usps
    Voice Search

Core Services
Advanced Services
About Cennos
Blog: Particles
​
Contact
© COPYRIGHT 2020. ALL RIGHTS RESERVED.