Cennos, Inc.
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles

Everything You Need to Know About Analytics

4/25/2019

0 Comments

 
For any ecommerce merchant, analytics is a key component is creating sales and marketing strategies to engage their consumer base. It is critical for digital marketers to know how to use their results to grow their audience and increase their Internet presence. From interrogating key SEO buzzwords, understanding block chain and algorithms, analytics can also feel overwhelming at times but it isn’t impossible to manage. Before you can master your analytics usage, you have to understand that it is more of a philosophy rather than a rigid set of rules. A lot of vendors have a lot of misconceptions surrounding what comes with good analytic managements and here are a few tips on how to better optimize your analytical results.
 
It Doesn’t Have to Be Expensive
 
One of the biggest misconceptions of analytics is that it is very expensive – and it can be with some vendors electing to hire third-party contractors to oversee this task for them. Software programs like Adobe’s Marketing Cloud can cost upwards of $100,000 a year, which can be a heavy financials burden on smaller, independent companies. You do not have to rely on this type of service to manage your analytical data when services like Google Analytics, HubSpot, and Hotjar can do the same job for a much lower price.
 
Collecting vs. Understanding
 
Many vendors fall into the mistake of putting too much focus on collecting as much data as they can on their audience. However, collecting the data is only one half of the equation. What many tend to neglect is the process of actually interpreting and understanding the data they have. Collecting the data the will not help you understand the consumer. A vendor must create a process to thoroughly review and master. What does the data tell you? What are the factors are driving this data? What are your conclusions and reviewing the data? All of these are important questions ask after you gather your information to analyze.
 
Reporting Isn’t Everything
 
This may come to a surprise to some but it is a very important truth. Reporting isn’t all there is to analytics. As mentioned earlier, it is more of a philosophy and a process that starts with gathering your data to drawing your summary of the information you have. Depending on the type of online store and your traffic, there is no definite answer on how often you can report your results. It can be monthly, quarterly, or longer. It is about what works best with your operation. 
0 Comments



Leave a Reply.

    Archives

    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015

    Categories

    All
    Accessibility
    Ads
    Amazon
    Analytics
    Augmented Reality
    B2B
    Best Practices
    Branding
    By Alexa
    By Jan
    By Jessie
    By Joe
    By John
    Chatbots
    Color Of The Year
    Content Marketing
    COVID19
    Data Protection
    Decor
    Delivery
    Digital Marketing
    Eco-friendly
    Ecomm
    Ecommerce
    Editorial Services
    Email Marketing
    Facebook
    Finance
    Google
    Green Commerce
    Holidays
    Instagram
    IRCE
    Las Vegas Market
    Misc
    NRF
    Outsourcing
    Pantone
    Payments
    PayPal
    Pinterest
    Productivity
    Product Services
    Q&A
    Retail
    Seo
    Shipping
    Shopify
    Shopping Cart
    Social Media
    Social Media Marketing
    Style Spotlight
    Supply Chain
    Sustainability
    Tips And Tricks
    Tools
    Trends
    Twitter
    Usps
    Voice Search

Core Services
Advanced Services
About Cennos
Blog: Particles
​
Contact
© COPYRIGHT 2020. ALL RIGHTS RESERVED.