Cennos, Inc.
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles

COVID CONSUMERS: Attracting Revenues in a Global Pandemic

4/16/2020

0 Comments

 

If it seems as if the entire world has changed, it has. We know this. Nary a region, city, continent on Planet Earth has escaped the ravaging effects of Covid-19, now a global pandemic that has severely shifted commerce, labor, and everyday living in a social distancing environment.

As commerce is the backbone of all free societies, this is a startling fact. Here’s a jaw-dropping statistic: Global Web Index found that 80 percent of consumers in the US and UK have increased their online purchasing in the wake of this pandemic. A sudden emphasis toward ecommerce is opening up markets that in the past were strictly in-person, and padding revenues for existing online sellers. It’s critical to closely examine your business model to make the best of a dire situation. With the right information, tools, attitude, and devotion, you may get through this unprecedented time.

The most essential factor here is understanding consumer behaviors in the wake of closed storefronts and empty grocery shelves. How are average citizens choosing to replenish basic supplies? How are they spending mostly limited dollars on “luxury” goods, which were not so luxurious just three months ago?
​
Commerce crashes are hitting virtually every sector of the economy and society. From entertainment to education, new purchases have all but disappeared. And in the runup to a real recession, many consumers are finding themselves out of work and unable to meet their current financial obligations for basics like utility bills, rent, and credit card payments.
​
But not all. Some are positioned to ride out this storm with a modicum of buying power. Can you take advantage of that? Take a look at some digital marketing trends that are helping businesses stay afloat, taking advantage of the nearly captive audience of consumers stuck at home with only the internet as a source of information. It’s also their source of purchasing.
Picture
Grazitti Interactive gathered an instructive list of important digital marketing trends popping up in the 2020 Covid-19 era. They may not salvage your ecommerce business, but they can give it a shot in the arm.
​
Their colorful pyramid lists these strategies, among others:
  1. Interactive content. Home-bound shoppers are desperate for entertainment. Give it to them, in the form of 360-degree videos, shoppable posts, quizzes, and polls. What once was an annoyance may now be both fun and motivational, encouraging new sales.

  2. New-breed SEO. Beef up the search optimization element of your content by updating the hacks you used last year. The SEO utility is an ever-changing entity; one of the most important aspects of conducting online commerce. New algorithms will necessitate new strategies, especially in an era where millions of people are searching for information (and goods) they never previously needed.

  3. Social commerce. Are your products designed to be self-selling? Probably not. Engaging new customers and keeping existing ones will require a two-step dance to be more creative and aggressive. Try crafting “shoppable stories” and posts that draw attention and motivate purchases. Use social commerce plug-ins and apps to guide you along the way. Increase (or start) ad budgets on social media sites. Instagram, Facebook, and Twitter are now the go-to portals for quarantined consumers; put them to good use.

  4. Bidding smart in Google Ads. Auction-time bidding is a phenomenon not heavily used by a vast sampling of ecommerce vendors, but it’s worth a second look. Google Marketing announced awesome improvements in their 2019 lineup, opening up a new audience with consumers ready to bid on your products.
 
As an ecommerce merchant, you should be accustomed to an ever-changing landscape requiring constant vigilance. It’s never been more important than now to harness the accessibility of potential customers who are stuck at home, in need of shopping for staples, clothing, and miscellaneous items they can’t get at brick-and-mortar stores. And for many, the temptation to raise spirits with an occasional mood-boosting buy is inevitable.
0 Comments



Leave a Reply.

    Archives

    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015

    Categories

    All
    Accessibility
    Ads
    Amazon
    Analytics
    Best Practices
    Branding
    By Alexa
    By Jan
    By Jessie
    By Joe
    By John
    Chatbots
    Color Of The Year
    Content Marketing
    COVID19
    Data Protection
    Decor
    Digital Marketing
    Eco-friendly
    Ecommerce
    Editorial Services
    Email Marketing
    Facebook
    Google
    Holidays
    Instagram
    IRCE
    Las Vegas Market
    Misc
    Outsourcing
    Pantone
    PayPal
    Pinterest
    Productivity
    Product Services
    Q&A
    Seo
    Shopify
    Shopping Cart
    Social Media
    Social Media Marketing
    Style Spotlight
    Tips And Tricks
    Tools
    Trends
    Twitter
    Voice Search

Core Services
Advanced Services
About Cennos
Blog: Particles
​
Contact
© COPYRIGHT 2020. ALL RIGHTS RESERVED.